American Apparel Chooses Oracle's ATG Web Commerce to Support Global Retail Channels

9:16:42 AM | 2/1/2012

American Apparel, a manufacturer, distributor and retailer of branded fashion apparel, has chosen Oracle ATG Web Commerce and Oracle ATG Web Commerce Customer Service applications to help grow its global, multi-channel retail business.

American Apparel will use the Oracle applications to deliver a personalized customer experience across all channels and touchpoints, including the web, contact center, mobile devices, social media and in stores.

American Apparel selected Oracle because it required a scalable, reliable platform with the ability to personalize offers, cross-sell merchandise and extend the commerce environment to meet specific requirements.

To achieve its business goals, American Apparel will implement Oracle ATG Web Commerce, Oracle ATG Web Commerce Merchandising, Oracle ATG Web Commerce Search, Oracle ATG Web Commerce Service Center.

The implementation is part of a larger business strategy in which the retailer will grow revenue, reduce inventory costs and extend its commerce and merchandising operations worldwide.