GENERALEXIM: Over 23 Prestigious Years in Export Business

GENERALEXIM: Over 23 Prestigious Years in Export Business

Established in 1981 under Decision No.1365/TTCB by the Ministry of Trade, the General Export-Import Company I (GENERALEXIM) has always competed well in the local business environment even with tough competition, supply–demand regulations and price fluctuations. It now targets to expand business and export markets, diversify products and also fulfil its assigned plan.

Once the open-door policy for international and regional integration issued by the State becomes active, enabling all businesses to engage in direct export activities and abolish the export management mechanism, GENERALEXIM sees it as both a challenge and an opportunity to adapt to a competitive local and international environment and achieve breakthroughs in its business.

GENERALEXIM specialises in exporting Vietnam's traditional farm produce products such as coffee, rice and peanuts, and handicrafts of pottery and porcelain, rattan and bamboo, embroidery and so on. The company has established business ties with many countries including major partners in Europe, the United States and Middle East. These markets have great potential but are demanding and highly competitive, urging the exporter to work hard to retain their clientele for future development. Being fully aware of these conditions, GENERALEXIM maintains a business strategy of fine quality at a reasonable price and good financial management which looks simple but is hard to realise. Through these means the company has built up its prestige over 23-years of operation. Even though its products and export market depend on external factors and uncontrollable risks, its yearly export turnover stands at a high level with stable growth. GENERALEXIM's annual export turnover has climbed about US$34 million between 2001 and today.

In addition to trading activities, the company has developed business in the areas of production and services in a bid to utilise internal strengths, master some phases of the business process and gain flexibly in shifting its business direction once the market produces great changes. At present, the company focuses on offering services of warehouse leasing, merchandise exchange, authorised export-import, temporary import and re-export, garment production and outsourcing. It is now also a major shareholder of the Vietnam Export Import Bank (EXIMBANK).

Thanks to its significant contribution to socio-economic and politic development, in 2001, GENERALEXIM was honourably granted the Third Class Independence Order by the State. Over its 23 years of operation, the company has won innumerable awards of honour for its achievements in economic, Trade Union and Communist Party activities.

In the future, GENERALEXIM plans to extend its commercial promotion activities in potential export markets while retaining its traditional partners on the basis of "preserving quality and prestige, conducting business with fair play and good will for mutual benefits" as told by the company director Hoang Tuan Khai.

• Thuong Huyen