Anh Dao - Ferment of Success

Gone into official operation in 1991 in Hanoi, Anh Dao Co., Ltd, which was formerly called Anh Dao Beverage Production Factory, has conquered customers with wines and beverages of premium quality and uniqueness. On quality, Anh Dao selectively uses natural ingredients like rare herbs and gradually drops chemical elements in production process. Apart from expert workforce, the company has also invested a lot in machinery and equipment to serve designing and labelling processes to ensure best-looking products. Due to that appropriate investment, its products are always perfect and fit to consumer tastes, thus helping raise product prestige and quality.

 

So far, Anh Dao has 29 trademarks and four industrial designs granted patent protection. The company also has nearly 100 different types of products, of which more than 50 types are soft drinks and 50 types are alcoholic products. The firm has studied and introduced many products, about five new products launched each year. Typical products include Red Anh Dao, Anh Dao green syrup wine, light rum, red vodka, tart wine and soft drinks.

 

From 2006 to 2008, the company launched Vietnamese characteristic products like Quoc Tuu (national spirits), Long Tuu (dragon spirits), Nep Cam (wine brewed from sticky rice) and Long Nhan (litchi wine), and beverage drinks like Green Tea 168, MEO Brink (orange, lemon, strawberry tastes). With the wine product set “Essence of Vietnamese spirits" stored in renowned Bat Trang pottery, the company has asserted the class and quality of its products and contributed to the development and promotion of Vietnamese wine industry.

 

The introduction of the "Essence of Vietnamese spirits” set has confirmed Anh Dao’s leading role in improving and creating new product designs, an essential step to develop traditional wines. With harmonious traditional designs made from high-grade materials, the "Essence of Vietnamese spirits" products surprised wine gourmets and won a special design award in a Vietnamese wine competition. In early 2009, Quoc Tuu products were honoured with the "Essence of Vietnam" Cup. Anh Dao products are being sold in supermarkets across the country, including Metro Thang Long - Hanoi, Metro Ho Chi Minh City, Metro Danang, Metro Haiphong, and BigC Hanoi. Besides, the company also exports its products to other markets like Taiwan and South Korea and sends its products to trade fairs in ASEAN countries.

 

Mr Vu Manh Hao, Director of Anh Dao Co, Ltd, said, the corporate culture is the soul and distinctive identity to distinguish Anh Dao with other companies. Corporate culture is viewed as a business philosophy and an guiding tool for all staffs in their thoughts and actions. Anh Dao is building towards an industry-based, intimate and warm working atmosphere of a big family. Since 2004, October 16 has been the culture day of the company. So far, four magnificent cultural festivals have been organised with very good impressions imbued in the hearts of officials, employees and friends. In addition, Anh Dao also participates in social activities such as funding Nguyen Cong Tru Education Promotion Fund and raising funds for victims in flood-hit regions.

 

In addition to investment for renovations of equipment and production lines, Anh Dao pays attention to developing human resources. Employees are carefully recruited and trained. They will have skills fostered to meet new requirements. Moreover, it also supports employees to attend continuation education courses at universities or invites specialists to lecture at courses opened by the company.

 

In the effort of the entire company, Anh Dao Company has received honourable awards like Consumer-loved Products Gold Medal, Vietnam Trademark Gold Cup, Hanoi Golden Award, International Trade Fair Gold Medal, Typical Business Quality Gold Cup, Vietnam Public Health Food Gold Medal, and International Wine Brand Awards.