The segment of villa and attached houses in the real estate market has recorded positive changes, as these are constantly opening for sale with a slight increase in price, by 1-5 percent. However, experts warned that the return of this segment was also a big challenge, requiring investors to find new strategies to approach customers.
Headlining sale
According to a new report published by market research companies such as CBRE, Savills, over time, many villas and attached houses have attracted many customers. The total volume of transactions has increased significantly, by approximately 223 percent annually. Prices increased slightly by 1-5 percent after 3 consecutive quarters of decline. For example, the adjacent villa Anh Dao Riverside (Vinhomes Long Bien), Lam Vien (Dang Xa, Gia Lam), Gamuda Garden (Hoang Mai), Xuan Phuong (Hoai Duc), etc. Even projects, which have just entered the market, such as The Premier (Cau Giay), Garden Villas (Garden City of Hanoi - Thach Ban, Long Bien) also attract customers.
Despite no official announcement, investors are going to introduce hundreds of villas or attached houses. Specifically, the CEO Group will launch about 40 villas in Sunny Garden Phase 2 (Quoc Oai), FLC Group with about 140 villas from the project FLC Garden City (Dai Mo, Nam Tu Liem). Besides, many urban areas far from the city centre also announced to re-start and expected to produce the plentiful number of products in the future such as the project Duyen Thai (Thuong Tin) with 98 villas or attached houses, the project Loc Ninh (Good Son) with 183 and Green Villas (Thach That) with about 60.
In particular, the segment has become “hot” not only in Hanoi but other provinces. Project Little Vietnam (Ha Long, Quang Ninh province) of BIM Group has sold 100 percent of townhouses phase I (15 attached houses). In Ho Chi Minh City, investors are launching a diverse range of products, such as Project Eden of Indochina in District 9 (100 houses), Khang Dien Mega Residence (235 houses), Cityland Garden Hill (190 houses), Phu Thinh Residence (230 houses).
New approaches
An actual survey showed that most projects attracting customers, in recent times, have basically completed the infrastructure, space, utilities such as supermarkets, commercial centres, schools, healthcare services, entertainment park inside the resident area, not to mention a convenient transportation system inside and outside the region.
Not only that, the appeal of this segment also came from incentives, promotions, reasonable financial support solutions from investors including discount and preferential services or modern luxurious furniture, money, gold, cars. According to experts, the villa and attached house segment is a unique type of real estate as it is almost likely to be accessed by those with high incomes.
Therefore, to expand and attract more customers, investors must change their way of making profit. In fact, many investors have adopted a form of deferred payment for purchasing; prepaid 20-30 percent to receive houses immediately and pay the rest after 1-2 years at the interest rate of 0 percent. The slow capital withdrawal by handing over houses to customers first attracted many middle-aged or young customers; thus, the liquidity of the new type increased.
Mr Pham Thanh Hung - Deputy Chairman of Cengroup said: "The segment of villas and attached houses had significant encouraging changes in recent years. However, investors should pay more attention to infrastructure and utilities to meet people’s needs and draw the attention of customers not just looking for housing needs. When customers decide to move their houses, they have to change relationships, habits and correlative constraints; therefore, they will be interested in new areas which meet all their needs.”
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