Generali signs global deal with Obi Worldphone to target high growth markets including Vietnam

The Generali Group and Obi Worldphone announced a pioneering exclusive deal through which Generali expects to leverage the mobile channel in as many as 20 high-growth markets including Vietnam by 2017.

Generali’s apps will be embedded in Obi’s Worldphone with the aim to reach a prospective customer base of more than 10 million people.

Giovanni Giuliani, Group Strategy and Business Development Director of the Generali Group, commented: “This breakthrough deal with Obi Worldphone will allow Generali to deliver useful, relevant services to a highly attractive customer base right through their favorite tool – the smartphone. Generali will be present on the home screen of Obi’s phones as an embedded app and this will enable a new way of engaging clients. We are extremely pleased to work with Obi, a cutting-edge technology start-up with proven track record that stands out for its high quality design and impressive distribution capabilities.”

Under the terms of the deal, Generali and Obi will jointly develop a mobile insurance platform based on native applications included in the standard set-up of the mobile devices in order to engage customers through the addition of relevant services right from the home screen of Obi Worldphone. The applications will be developed on a country-specific basis and offered to clients in the markets where Generali’s and Obi’s operations overlap, including Turkey, India, Indonesia, Vietnam, Philippines and United Arab Emirates in 2015 with the plan to reach 20 countries by 2017.

Generali offers a range of solutions including Life, Property & Casualty, Corporate & Commercial and Employee Benefits to individual and corporate clients. In Asia, Generali operates in 10 markets: China, Hong Kong, India, Indonesia, Japan, Philippines, Thailand, Vietnam, Malaysia and Singapore.  

Thu Ha