Press and Businesses Stand United against COVID-19

9:43:51 AM | 6/21/2021

The press-business cooperation and companionship is extremely important in business development in particular and the country’s economic integration and development as a whole. That is particularly evident in this tough economic period due to the adverse impacts of the COVID-19 pandemic.

Like many countries in the world, Vietnam has experienced nearly two challenging years of the COVID-19 pandemic, which has deeply impacted all aspects of social and economic life. All markets have been seriously shaken and businesses have been afflicted by the “COVID-19 storm”. A recent report on COVID-19 impacts on Vietnamese businesses which surveyed nearly 10,200 enterprises nationwide stated that 87.2% of respondents witnessed largely or totally negative impacts; only 11% were “not affected at all” and nearly 2% had “absolutely positive” or “mostly positive” impact. By industry, the hardest hit was textile and garment (97%), information and communications (96%), electrical equipment manufacturing (94%) and motor vehicle manufacturing (93%).

Going with the business community in this hard time of COVID-19 pandemic contagion, the press has updated information as quickly as possible, closely followed pandemic developments and market movements to help enterprises promptly respond and revise their business strategies and plans in order to achieve the best effect in the context of the pandemic. At the same time, information about products, services and goods made by enterprises is also quickly delivered by news and media agencies to the masses with the most drastic spirit of “Vietnamese people support Vietnamese goods”.

Remarking on the partnership of the press with the tourism sector, Mr. Pham Tien Dung, Vice President of the Hanoi Unesco Travel Club, said: Never before has the relationship between the press and the business been as strong as in this difficult period of the pandemic. The press quickly got involved right from the onset of the pandemic outbreak in China and warned against the likelihood of contagion and prevention measures for businesses to promptly respond. Tourism is one of the fields hardest-hit by the pandemic. It is the press that has always stood by the side of businesses, reflecting heavy effects of the pandemic on the sector through which the government and the tourism industry can make timely support decisions for businesses. Furthermore, after four outbreaks, the press has done its best to support tourism stimulus information to readers in order to restart tourism.

“In fact, press-business partnership always plays an important role in enterprises’ operations in particular and the country’s integration and economic development as a whole. The press is also a bridge connecting businesses and the government. Through the press, governmental agencies grasped what businesses are thinking and helped them improve their operations,” he emphasized.

Sharing the same view, economic specialist Do Thanh Nam noted that the press and businesses are always reliable companions. The latter cannot develop without the former and vice versa. In difficult times, this relationship becomes even deeper. The press not only plays a big role in introducing and promoting brand images for businesses but, in the context of the COVID-19 pandemic, it also acts as a bridge to connect the two and suggest solutions to deal with existing hardships for businesses. Its reflections, assessments and recommendations on matters concerning business operations to the Government have promoted business development.

With information from the press over time, the Government issued support policies in Resolution 42/NQ-CP dated April 9, 2020 and Resolution 84/NQ-CP dated April 29, 2020; extended tax and fee exemption and reduction, extended the deadline for tax and land rent payment to assist businesses affected by the COVID-19 pandemic; and launched monetary and credit support packages for businesses to overcome difficulties caused by the COVID-19 pandemic.

The world is still at the center of the COVID-19 crisis. But contrary to the pessimistic picture of the world, Vietnam has managed to deal with the pandemic with the belief that it will eventually beat COVID-19. In the coming time, that press - business relationship in the COVID-19 crisis time must be mutually supportive for a better quality of life and for more sustainable development, said Standing Vice Chairman of the Vietnam Journalists Association Ho Quang Loi.

“When the business market is as difficult as now, the press needs to further inform, especially actively inspire Vietnamese people to give priority on Vietnamese goods and Vietnamese enterprises to win the absolute trust of Vietnamese people. Positively responding to Vietnamese goods in the domestic market, Vietnamese enterprises will develop,” he emphasized.

Currently, Vietnam has about 800,000 companies that are going through a very tough time of the COVID-19 pandemic when both the consumption market and supply material market are contracting. They are also paying a lot of costs to stay solvent. This is the topic for journalists to write, accompany and share with businesses. The latter takes the lead on the economic front, while the press is on the ideological and information front. During the COVID-19 crisis, both must work and support together even more.

By Giang Tu, Vietnam Business Forum