Prime Day 2022 was the Biggest Prime Day Event Ever

1:53:43 PM | 7/18/2022

Prime members purchased more than 300 million items worldwide during Prime Day 2022, making this year’s event the biggest Prime Day event in Amazon’s history. Prime members worldwide purchased 100,000 items per minute during this year's Prime Day event.

This year was the biggest Prime Day event for Amazon's selling partners, most of whom are small and medium-sized businesses, whose sales growth in Amazon’s store outpaced Amazon's retail business. Customers spent over $3 billion on more than 100 million small business items included in the Support Small Businesses to Win Big sweepstakes.

“Prime Day is a celebration of our Prime members, who look forward to this event every year and we’re thrilled to have delivered incredible savings to them once again,” said Doug Herrington, CEO of Amazon Worldwide Stores. “This special event is made possible because of the support of our employees, vendors, and sellers and I want to give a big thank you to all of them for making this a Prime Day to remember.”

Prime members worldwide purchased 100,000 items per minute during this year's Prime Day event. Prime members worldwide did the most shopping from 9 a.m.—10 a.m. PT on Tuesday, July 12 during the entire Prime Day event. Some of the best-selling categories worldwide this Prime Day were Amazon Devices, Consumer Electronics, and Home.

Some of the best-selling items worldwide this Prime Day were from premium beauty brands, including LANEIGE and NuFACE; Apple Watch Series 7; diapers and wipes from Pampers and The Honest Company; kitchen essentials from Rachael Ray, Le Creuset, and Hamilton Beach; VTech and LeapFrog toys; Vital Proteins Collagen Whey; Levi's apparel and accessories; Chemical Guys car wash products; and pet products from NUTRO, TEMPTATIONS, and GREENIES.

Prime Day 2022 delivered the biggest two-day period ever for Amazon’s third-party sellers, growing even more than Amazon’s retail business.  Customers supported small businesses in the three-week lead-up to Prime Day, generating more than $3 billion in sales for small businesses. Customers purchased more than 100 million small business items in the three weeks leading up to Prime Day.

Prime Day 2022, hundreds of Vietnamese sellers have participated the campaign. Especially, Kitchen dinning, Beauty, and Home decor Made-in-Vietnam products are the best-selling toward global customer during this year Prime Day.

On early July, Amazon organized “2022 Prime Day Summit” in HCMC & Hanoi, attracted more than 1,000 Vietnamese selling partners to join. During the events, Amazon introduced the business strategy for Prime Day and recommended optiomized solutions of advertings tools to boost up sales during Prime Day 2022.

Mr Nguyen Ngoc Dung, Chairman of Vietnam E-commerce Association (VECOM) said, “Since our partnership with Amazon Global Selling, we have seen many Vietnamese businesses who successfully expand their business globally through Amazon. This is a good signal for cross-border e-commerce of Vietnam. Prime Day Summit which provides series of training courses and information for local selling partners to leverage, shows the effort of Amazon for Vietnam market to capture this business .”

T.H (Vietnam Business Forum)