Evertrust Binh Dinh Co.,Ltd.: Building Brand on Basis of Product Quality

3:58:13 PM | 4/6/2023

With an investment strategy to improve productivity and product quality according to the criteria of environmental friendliness and health friendliness, Evertrust Binh Dinh Co.,Ltd.  is increasingly asserting its position, making a significant contribution to local exports.

Evertrust Binh Dinh officially came into operation in 2020. It is a foreign-invested enterprise, specializing in the production and export of frozen seafood products. Despite having operated for only a short period, with constant focus on improving quality and diversifying products, the company has conquered major customers in countries such as Japan and the US.

In order to improve labor productivity, business efficiency and protect the environment, the company has invested in a seafood processing factory on an area of 50,000m2 in Nhon Hoi Industrial Park, Quy Nhon City, with total investment capital of over US$ 7.8 million. The scale of the project includes processing and preserving 2,000 tons of finished seafood per year and building Japanese cultural tourism areas. With a production line based on advanced technology to ensure closed operation, it is possible to process and supply 150 tons of various types per month such as tuna and salmon. The factory has achieved HACCP, BRC, FDA, MSC/ASC CoC, SMECTA certifications. It is also mandatory in most countries, including the US and Japan, to prevent food hazards and to satisfy regulatory requirements.

In addition, the company also focuses on building a safe, professional working environment, complying with the provisions of the law. With its business strategy and reputable service and the efforts of the staff and employees, the company has achieved high results in recent years.

Especially, coming into operation in the context of being heavily affected by the Covid-19 pandemic, Evertrust Binh Dinh has actively developed adaptation scenarios, innovated its approach, searched for markets and promoted its brand. Thanks to that, the production situation of the company remained stable. In 2022, revenue grew significantly to more than 1 billion JPY, creating stable jobs for nearly 400 employees with an average salary of approximately 7 million VND/person/month.

Along with building prestige and brand, the company always focuses on building a team of capable and qualified management staff. With the "people-centered" strategy, after being recruited, each employee is not only trained in labor skills but also educated in industrial working style. The company always encourages and creates favorable conditions for employees to develop their capacity and improve techniques, as well as takes care of their material and spiritual life, and ensures that employees enjoy the best benefits.

Mr. Kosaburo Kimura, Director of  Evertrust Binh Dinh Co., Ltd said: “When investing in a locality, we consider many factors, of which, the most important are administrative procedures and the local government is open and welcome businesses. Binh Dinh has been doing very well. In addition, the province has favorable natural conditions and climate and abundant labor resources. Binh Dinh belongs to the Central Key Economic Zone, with arterial roads running through, including an airport and a seaport. That helps to import raw materials and export goods smoothly.

Besides, Binh Dinh is one of the localities with a fairly long tradition of fishing with a strong fishing fleet. These are important conditions for the company to decide to invest in Binh Dinh.

In addition, in production and business, it is important to create quality products at affordable prices; thereby building credibility with customers. To accomplish this, the company has launched an investment strategy to improve productivity and product quality according to the criteria of environmental friendliness and health friendliness.

In the coming time, the Company will continue to advance development plans, and strengthen training and improve skills for technical workers, meeting strict requirements in production with the desire to bring new best products for customers - building the brand on the basis of product quality.

Along with that, the company will complete and put into use the Japanese cultural tourist area including the following items: Onsen, food street, Japanese sushi roll guide, food stall, area souvenirs, entertainment area and Japanese supermarket to serve customers and local people to visit and experience.

By Manh Dung, Vietnam Business Forum