Generali Vietnam’s VITA – Cho Con has been Voted “Top 100 Best Products – Services for Families and Children”

3:43:15 PM | 6/30/2023

Generali Việt Nam has been honoured in the “Top 100 Best products – services for families and children” awards with its pioneering education-focused unit-linked insurance solution: VITA – Cho Con.


The award recognizes Generali Vietnam’s success in product strategy, which aims to meet customers’ increasing demand.

VITA – Cho Con effectively combines protection and investment to offer customers exceptional and unprecedented benefits associated with the learning and development process of their children.

VITA – Cho Con provides customers and their families with comprehensive protection against the risks of death, total and permanent disabilities (“TPD”), etc. For the first time in the Vietnam’s insurance market, in addition to the premium waiver benefit upon a parent’s death/TPD or critical illness, Generali guarantees to issue a new insurance policy for their child without any underwriting required with sum assured of up to VND 10 billion.

As an education-focused unit-linked insurance solution, VITA – Cho Con offers many attractive bonuses to increase the value of the customer's accounts, including the Regular Bonus of up to 11% of average Target premium account. This is the highest bonus in the market compared to other similar insurance products up to now.


VITA – Cho Con provides customers and their families with comprehensive protection against the risks of death, total and permanent disabilities (“TPD”)

In addition, VITA – Cho Con offers policyholders great flexibility in determining the premium amount, sum assured and investment allocation in accordance with their risk appetite. Customers can flexibly adjust their investment plan (fund switch, fund withdrawal, top-up investment, premium holiday, etc.) when needed.

Mr. Vinay Dhareshwar, Acting CEO of Generali Việt Nam shared: “The award recognizes Generali Vietnam’s success in product strategy, which aims to meet customers’ increasing demands. This recognition is also a strong testament to our ambition of becoming a “Lifetime Partner” to millions of Vietnamese families by offering innovative insurance solutions, distinguished for their comprehensive benefits, transparent terms and conditions, competitive premiums, as well as market-leading customer experience”.

One note, in its giving back efforts, for each VITA – Cho Con policy successfully issued, Generali Vietnam contributes VND 100,000 to “Sinh Con, Sinh Cha”, a parenting community education program run by Generali Việt Nam and the National Fund for Vietnamese Children. 

T.H (Vietnam Business Forum)