Kangaroo Success Story of 20-Year Journey

Celebrating 20 years of operations (2003-2023), Kangaroo Group recently held a special art show in Hanoi to tell the story of the Kangaroo development journey.

Kangaroo Group's leaders at its 20th anniversary

The combination of history and arts touched the heart of the audience at the National Convention Center.

Kangaroo is a well-known brand in Vietnam that produces household products using exclusive cutting-edge technologies. In addition to its product strengths, Kangaroo is known for its unique promotion methods and activities that highlight the brand’s personality.

 Unlike an ordinary celebration program, the 20th anniversary is a unique experience that combines different art forms. Kangaroo’s script is a combination of drama, dance, and music that illustrates the emotions of the 20-year branding journey from “Vietnam’s Top Water Purifier” to “Vietnam’s No.1 hydrogen water purifier by market share,” according to a survey by Techsci Research.

Since its joint venture with Japan in 2021, Kangaroo has standardized its business model toward globalization. Kangaroo’s leadership comes from many countries such as Japan, South Korea and Southeast Asian countries. Its working environment is also typical of a multinational corporation. That is also the reason why the 20th-anniversary program features the colors of Broadway (a system of 41 professional theaters in New York).

Kangaroo Group’s 20th-anniversary program features the colors of Broadway

Kangaroo used theater and drama arts, combined with singing, dancing and light show techniques to bring viewers through different levels of emotions along each stage of Kangaroo’s history, from arduous initial steps to its current position. The program successfully portrayed the image of a pioneering, innovative and humane company. In addition, Kangaroo implicitly affirmed its future development strategies after entering into a joint venture with Japan. The slogan “quality - brand - prestige” is the guideline throughout the new period of Kangaroo, committed to bringing greater benefits to employees, customers and partners.

Kangaroo chose “Love and Gratitude” as the message for its 20th-anniversary program. The company expressed gratitude not only to its founders and employees, but also to its partners and customers who have loved, supported and accompanied the brand for the past 20 years. Speaking at the event, Mr. Takashi Inoue, Deputy General Director of Kangaroo Group, said: “With the joint venture cooperation with Noritz Group with 70 years of experience in Japan, I believe that Kangaroo will continue to have new advances in technology and production to bring with the best products to consumers.”

Kangaroo Group’s art-show brings viewers through different levels of emotions along each stage of Kangaroo’s history, from arduous initial steps to its current position

Kangaroo is a leading brand of home appliances in Vietnam. During its 20 years of development, the firm has not only contributed to changing the habit of using drinking water directly at the faucet for millions of families, but has also taken the lead in introducing household products made with exclusive technologies to customers.

Marking 20 years of success and standing before a decade of new opportunities, Kangaroo will strive to continue to be a top brand in the Top 500 largest companies in Vietnam and provide consumers with household products of Japanese quality.

Source: Vietnam Business Forum