Food and Drink Sector: Heightening Competitiveness

 

 

With more than a decade on the market, the Bidrico trademark of Tan Quang Minh Manufacture & Trading Co., Ltd is quite familiar with Vietnamese people and has a strong foothold on the domestic drinks market. Bidrico drinks comprise of soda and non-soda drinks available in 110 ml bottles, 330 ml cans, and 1.25-litre and 0.5 litre bottles, Red Tiger tonic waters, fruit juices, Yobi yoghurts and others. To improve its production capacity and sharpen its competitive edge, Tan Quang Minh has invested large sums of capital in installing new high-tech production lines to produce favourite high quality products such as drinks processed from edible bird’s nest and Yobi yoghurts stored in Tetra Pak paper boxes. With the slogan “Prestige, quality and price,” Bidrico products have won various top titles, such as Vietnamese High Quality Product Award, Product for the Health of the People Title and Top Ten Vietnamese Goods Certificate.

 

In my opinion, processed food products are not only suitable for the domestic market with over 80 million people but also the regional and worldwide markets. However, in order to gradually expand the market, Vietnamese enterprises need to pay more attention to the registration for trademarks and labels, domestically and internationally, to better integrate into the world economy.

 

Vissan is a State-owned enterprise affiliated to Saigon Trade Corp. Vissan specialises in producing and processing fresh and frozen meat. With stable revenues and a large market share, Vissan is one of the country’s leading animal meat producing and trading enterprises. Apart from inputs from its subsidiaries, Vissan also buys livestock in southern and central southern provinces. With a skilled and experienced workers and modern equipment, Vissan always guarantees its product quality and maintains its prestige before customers.

 

With an annual capacity of 30,000 tonnes of products, Vissan undertakes to supply sufficient meat of high quality and various types for local and overseas markets. In seven consecutive years, Vissan is on the Vietnamese High Quality Goods list and on the 100 golden trademark list. 

 

 

YILIN Vietnam Co. Ltd is an affiliate of the Taiwan’s YILIN Group, which operates three factories in China, two factories in Taiwan and YILIN factory in Le Minh Xuan-Vietnam Industrial Park in Vietnam. At present, the wholly foreign-owned YILIN Vietnam is the first in Vietnam to produce mayonnaise using automatic production lines. As a professional O.D.M factory, which researches and develops new products on the request and trademark of its customers, YILIN always lead others in product quality and quantity. The company is always active in grasping the newest market trends in order to sketch innovative ideas for its customers and work with its customers to shape products of the future. Major business scopes of YILIN Vietnam Co. Ltd are producing and outsourcing dressings, spices, sauces, additives for frozen foods, additives to packed noodles, fruit jams, stuffing for cakes, flavour powders, wasabi, salad sauces and others. Apart from traditional customers, including fast food restaurants and aviation firms, YILIN is expanding its market share in the Vietnamese market with the slogan “Ceaseless development, everlasting business and perfect pursuance.”

 

Set up in 1976, Vietnam Milk Joint Stock Corp. (VINAMILK) has become a leading enterprise in milk processing industry with domestic sales value of VND4,500 billion (US$281.25 million) and an average annual growth rate of 30 per cent. Aside from supplying milk products to sales agents in all 64 provinces and cities nationwide, Vinamilk also exports its products to the United States, France, Canada, Poland, Germany, the Middle East and Southeast Asia.

 

With the most modern equipment and laboratories, Vinamilk always tries its best to turn out over 200 kinds of quality milk and milk products

 

After nearly 30 years of operation, Vinamilk has built seven factories with sufficient equipment and modern technology that can compare with best factories in regional countries and worldwide. All factories have applied ISO and HACCP standards. Vinamilk has won the “Hero of Labour in the Renovation Process” title, the third-class Independence Medal, Top Ten Vietnamese High Quality Goods Certificates in eight consecutive years and Top Ten Vietnamese Favourite Goods.

 

Lien Thanh fish sauce, which came into being in 1906, is one of the most reputed and oldest trademarks in Vietnam. At present, products of Lien Thanh have a significant position in the domestic market and have been voted the Vietnamese High Quality Goods in many consecutive years. Aside from supplying the domestic market, Lien Thanh fish sauces have been also exported to the Philippines, Japan, Russia, the United States and others. The exports account for 25-30 per cent of its total output. With its advantages, Lien Thanh is striving to become one of the most reputed and strongest in Vietnam in a couple of years.

Acecook has witnessed significant business development in recent years. In 2004, the company’s total revenues were 30 times higher than those in 1995 and up 40 per cent more than 2003. The domestic market is expanding. The company also exports and advertises its products in Singapore, Cambodia, Malaysia, Australia, the United States, Czech Republic, Germany, Bulgaria, Russia, Poland, Switzerland, the United Kingdom, South Africa, and Slovakia among others. In 2002, the company opened a representative office in Cambodia and consolidate its trademark position in Cambodia, Australia and the United States. In 2004, the export revenues were equal to 10 per cent of domestic sales turnover.

 

The “VINA ACECOOK” trademark has become renowned and familiar to Vietnamese customers. Typical VINA ACECOOK products include Lau Thai Noodle, Kim Chi Noodle, Hoanh Thanh Noodle, Hao Hao Noodle, De Nhat Noodle, Tao Quan, 24 H and Nho Mai Mai. Products of Acecook Vietnam have been voted the “Vietnamese High Quality Goods.” The company has a nationwide distribution network with over 700 sales agents, which send products of the company to even remote areas. In 2005, the company has continued to expand in both domestic and foreign markets.

 

However, Acecook as well as other enterprises are short of export market information. In particular, counterfeits have, to a certain extent, harmed the trademark of the company.