American Feeds Co., Ltd - Gold Coin Vietnam: Innovation for Development

American Feeds Co., Ltd - Gold Coin Vietnam is one of the leading producers of animal feeds in Vietnam. Despite operating in a highly competitive industry and facing challenges from natural disasters and epidemics, the company still maintains strong growth. In 2024, Gold Coin Vietnam made impressive achievements, not only in production but also in research and export expansion projects.

Gold Coin Vietnam’s Board of Directors holds a press meeting at the inauguration of the animal feed factory

2024 milestone

2024 marked the strong development of Gold Coin Vietnam. The company's animal feed sales grew nearly 20% from 2023, exceeding 80% of the designed capacity. This was a remarkable achievement when the Vietnamese feed industry confronted fiercer competition, especially from international brands. The company continuously improved its production lines, enhanced product quality and met the increasing demand of customers.

Mr. Ha Van Minh, Director of the company, said: One of the important milestones in 2024 was the inauguration of its 5th factory in Long An province with a designed capacity of 300,000 tons a year. The facility lifted the company’s total designed capacity in Vietnam to more than 1 million tons per year, affirming Gold Coin's commitment to providing high-quality products to the market.

In addition, the company conducted an important research and development (R&D) project in the Mekong Delta. The project aimed to support aquaculture and its member companies in Asia, contributing to the sustainable development of aquaculture.

Another notable success was the export of pet feed to Southeast Asian countries such as the Philippines, Malaysia, Indonesia and other potential markets. This not only opened up growth opportunities but also contributed to enhancing the position of Gold Coin Vietnam in the international market.

Gold Coin Vietnam presents gifts to students facing difficult circumstances

Innovations for sustainable development

To maintain and enhance competitiveness in a fiercer environment, the company always focuses on innovation in all business activities. Innovation is considered one of four core values of Gold Coin. All creative ideas, from simple to complex, are sufficiently rewarded. This has stimulated creativity among employees. In the past years, many improvements to reduce costs and improve product quality have been widely applied from small initiatives of workers.

One of the company’s important strategies is to upgrade technology and equipment to raise product quality. The company not only produces high-quality feeds but also minimizes production costs to provide products at the most reasonable prices for customers.

Additionally, the company has applied the R&D platform from the group to create feed formulas suitable for each type of livestock. This helps meet the diverse demand of customers while optimizing production costs.

One of the great advantages of Gold Coin is the strong financial resources of the parent group. This enables the company to invest in research projects, expand factories and develop distribution networks to form long-term competitive advantages.

Future development strategy

In the short term, Gold Coin Vietnam will focus on researching and developing key products and bringing different values to the market. The company will continue to optimize production and business processes to slash product costs, thereby sharing benefits with livestock farmers. In particular, it will develop more types of pet foods to meet the rising demand of consumers in Vietnam.

Gold Coin Vietnam also plans to expand its distribution system, especially in the central region, and plans to build a sixth factory here to meet the growing consumption demand.

In the long term, the company aims to enlarge its business along the Farm - Feed - Food value chain and transform from a specialized feed producer into a general food company. The firm aims to become a leading food producer not only in Vietnam but also across Southeast Asia.

In addition to business, Gold Coin Vietnam is also very active in charity activities. The company established a CSR (Corporate Social Responsibility) Fund to carry out community responsibility. In the past year, it supported northern provinces damaged by Typhoon Yagi, provided livestock breeds for poor livestock farmers in the mountainous district of A Luoi (Thua Thien Hue), assisted schools in Binh Giang district with learning equipment and school health insurance, and participated in helping poor and disadvantaged people in the community.

Remarking on the Hai Duong investment environment, Director Minh said: Hai Duong is endowed with a lot of advantages for developing animal feed production. Its favorable geographical location, close to large livestock areas in the Red River Delta, facilitates its product distribution and reduces transportation costs. Moreover, the province lies near major ports such as Hai Phong and Quang Ninh, helping optimize input import costs.

The local government of Hai Duong always facilitates business development with strong support policies. However, the company also recommends that the province consider increasing overtime hours for feed workers, from 200 hours to 300 hours a year, to meet production needs.

Furthermore, the company proposed planning more inland waterway ports to reduce logistics costs to slash product prices and sharpen competitiveness.

Box: American Feeds Co., Ltd - Gold Coin Vietnam has demonstrated continuous innovation in product development, quality improvement and market expansion. Its successes in 2024 strengthened a solid foundation to extend its sustainable development in the coming years. With a clear development strategy and robust approach, Gold Coin Vietnam will certainly reaffirm its leadership in the animal feed industry and expand its influence in the Southeast Asian region.

By Ngo San, Vietnam Business Forum