4:03:10 PM | 12/2/2025
With the vision of “Enhance Quality of Life through Innovation”, Shinhan Life Vietnam has established itself as a dynamic, forward-looking life insurance company while leaving a strong mark on its sustainable development journey in Vietnam. Through comprehensive protection products and social initiatives such as the S-Career orientation program, S-Cellence scholarship, and support for children with cancer, the company promotes humanitarian values and invests in future generations.
Our reporter interviewed Mr. Bae Seung Jun, General Director of Shinhan Life Vietnam, about how the spirit of innovation, compassion, and sustainability is reflected in every aspect of the company’s operations.
Mr. Bae Seung Jun, General Director of Shinhan Life Vietnam
With the vision “Enhance Quality of Life through Innovation”, could you share the company’s sustainable development strategy – the connection between insurance business and social value to realize this vision?
“Life” here is about both enhancing customers’ quality of life and improving the quality of Shinhan Life Vietnam’s products and services. Business development and contributing practical social value are two directions that always go hand-in-hand in the company's development strategy.
As of July 2025, we have launched the universal life insurance product Shinhan – An Thinh along with a set of four insurance riders featuring comprehensive protection benefits and reasonable costs, helping customers significantly expand their protection benefits and actively establish multiple “financial shields” for themselves and their families. Thanks to continuous efforts to enhance product quality and customer experience, the company was honored to receive the title “Best Financial Protection Insurance Award” at the Vietnam Wealth Advisor Summit 2025.
The core value of life insurance is the proactive preparation for the future, mitigating the impact of unexpected risks that may occur. In over 4 years of entering the Vietnamese market, besides business operations, Shinhan Life Vietnam has always accompanied the younger generation on the journey of investing in education, contributing to a brighter future for them through practical charity programs and community initiatives.
Shinhan Life Vietnam actively supports community initiatives and children’s education through programs like the S-Cellence Scholarship
Shinhan Life Vietnam has implemented the S-Career vocational guidance program to help high school students determine suitable career paths, and various initiatives supporting disadvantaged children at SOS Children's Villages and pediatric cancer patients facing difficulties. Could you share the vision and results of these programs in developing young human resources and improving the quality of life in Vietnam?
Shinhan Life Vietnam continues to believe in the sustainable and long-term benefits of investing in the younger generation. The company always prioritizes initiatives that help young people, especially disadvantaged children, increase their opportunities to access quality learning tools, facilities, and knowledge platforms. These practical contributions were recognized by the community, earning the title “Corporate for the Community” at the Saigon Times CSR Merit Ceremony for 2 consecutive years in 2024 and 2025.
Specifically, the series of activities at SOS Children's Villages Vietnam provides material support (such as renovating playgrounds, donating laptops for studying) and spiritual support through the iLead education program series, helping children discover their personal values and awaken their self-leadership abilities. The S-Career vocational guidance program for high school students, implemented since 2024, has also received positive feedback for its practicality. Over the two years of 2024 - 2025, the program has been implemented at 8 high schools in the Mekong Delta provinces, attracting over 3,500 students and 350 teachers to participate.
In August 2025, we launched the first phase of the Shinhan Life S-Cellence scholarship program for final-year university students. In addition to the scholarship worth VND10,000,000/student, they also have the opportunity for a one-month internship to gain practical experience and learn working skills at Shinhan Life Vietnam.
The company also provided timely hospital fee support to 60 disadvantaged children at Ho Chi Minh City Children's Hospital, with a total support value of VND750 million, along with thousands of charity meals over the pass 4 years. We hope this contribution will provide strength, helping the children return to a normal life soon and continue pursuing their future dreams.
Shinhan Life S-Career 2025 at Bao Loc High School for the Gifted
An important aspect of a business’s sustainable development progress is its human resource management policy. Could you share the management directions that Shinhan Life Vietnam is applying to build a fair, transparent, and friendly working environment?
At Shinhan Life Vietnam, the development of the enterprise always accompanies the growth of each employee. A spirit of self-ownership, self-leadership, and cohesive collaboration among colleagues has become a characteristic culture, creating internal strength for the business. Every employee is empowered to be proactive in their work and is given opportunities to maximize their abilities, affirm their value, and advance their careers.
Alongside attractive welfare policies, a friendly, open, and fully supportive working environment is also a factor that helps Shinhan Life Vietnam achieve employee satisfaction and loyalty. Internal training programs and connection activities are organized frequently, contributing to increasing understanding and cohesion throughout the entire team.
This human resource strategy is also highly regarded by reputable international HR organizations, as Shinhan Life Vietnam was honored by HR Asia magazine as “Best Companies to Work for in Asia” and “Most Caring Company” for 2 consecutive years in 2024 and 2025. These awards honor organizations with excellent HR strategies, high engagement levels, and ideal working environments.
Thank you very much!
Source: Vietnam Business Forum
Vietnamese
