3:54:57 PM | 1/30/2026
With a long-term vision and a sustainable development strategy, Southern Rubber Industry Joint Stock Company (Casumina) has steadily reinforced its position as a leading enterprise in Vietnam’s tire and tube manufacturing sector. Through continuous technological renewal and market expansion, and guided by a mission to deliver positive value and improve everyday life, Casumina has obtained remarkable achievements that support a greener and more prosperous future for the country.
Mr. Nguyen Dinh Khoat, General Director of Casumina, at the company’s booth at an exhibition
50 years of development
Established in 1976, Casumina was among the early enterprises to form and grow alongside Vietnam’s rubber processing industry. Over nearly half a century of operations, the company has gradually expanded its production scale, diversified its product portfolio, and strengthened governance capacity to adapt to successive phases of economic transition.
At present, Casumina offers a broad range of products, including inner tubes and tires for bicycles, motorcycles, automobiles, electric vehicles, and specialized applications. Products under the Casumina brand are distributed across 34 provinces and cities nationwide and exported to more than 40 countries and territories, including markets with stringent technical requirements such as the United States (U.S.), Japan, and Europe. With annual production capacity reaching tens of millions of units, Casumina meets domestic demand while contributing to the international presence of Vietnam’s tire and tube industry.
Maintaining quality and cost control amid volatility
In recent years, the rubber industry has been affected by fluctuations in raw material prices, energy costs, logistics expenses, and trade barriers across many export markets. Under these conditions, maintaining product quality, controlling costs, and ensuring production efficiency have become decisive factors for enterprise competitiveness.
According to Nguyen Dinh Khoat, General Director of Casumina, product quality is identified as the core element and the foundation for sustainable development. The company has remained consistent in producing goods that meet international standards, offer high durability, align with market requirements, and are environmentally responsible. This orientation has supported the Casumina brand in maintaining a stable position in both domestic and export markets over many years.
Casumina meets domestic demand while contributing to the international presence of Vietnam’s tire and tube industry
Accelerating technology investment toward smart manufacturing
Technological renewal has been identified as a strategic pillar for improving productivity, quality, and operational efficiency. Casumina has continued to invest in modernizing production lines while cooperating with reputable technology partners to adopt advanced technical solutions. The company has gradually deployed a smart manufacturing 4.0 model, integrating automation, big data, and artificial intelligence into management and operations. This approach improves labor productivity, reduces material losses, saves energy, and strengthens quality control, contributing to emission reduction and environmental protection.
Alongside production activities, Casumina was an early adopter of digital technology in governance. The enterprise resource planning (ERP) system has been in place since 2006 and has been continuously expanded to integrate financial management, production, human resources, sales, and ISO quality management systems. In addition, the company has advanced digital transformation in managing PCR ADVENZA tires through QR codes, nationwide electronic warranties, online payments, and expanded e-commerce, helping shorten time to market and improve customer experience.
Three strategic pillars for sustainable development
Amid intensifying competition, Casumina has pursued a development strategy built on three core pillars.
First, the company continues to invest in technology and product quality to meet increasingly stringent standards in both domestic and international markets. Second, it is expanding its market presence through parallel development of domestic and export markets. Alongside maintaining domestic market share, Casumina has focused on exports to major markets such as the U.S. and Europe, while also tapping growth potential in Southeast Asia and South America. Third, Casumina is building a corporate culture aligned with sustainable development, placing employees at the center while upholding social responsibility and environmental protection.
Casumina has consistently treated ESG practices as a long-term orientation. The company has focused on building a sustainable supply chain, prioritizing cooperation with partners that share commitments to environmental protection, occupational safety, and social responsibility. Investments have been directed toward green technology solutions, energy efficiency, optimized water use, and carbon emission reduction, gradually moving toward a circular, closed-loop production model and long-term emission reduction objectives.
Alongside business development, Casumina has fulfilled its social responsibilities through social welfare programs, charitable activities, and community environmental awareness initiatives. For employees, the company has built a safe and professional working environment, implemented appropriate remuneration policies, and created conditions for skills development and long-term engagement with the enterprise.
Expanding exports and strengthening position in U.S. market
The U.S. remains the largest export market for Vietnam’s tire and tube industry and is among the markets with the most demanding technical requirements. Casumina has maintained a leading position in tire exports to this market.
Each year, the company exports an average of 1.2-1.5 million steel-belted automobile and truck tires to the U.S., generating about US$45 million in revenue. In response to tariff policy changes in 2025, Casumina worked proactively with partners to maintain stable volumes and expand export capacity, raising total output to approximately 1.8-2.1 million units per year.
In 2025, the company recorded industrial production value of VND4,552,792 million (US$182.11 million), total revenue of VND4,545,654 million (US$181.83 million), and profit of VND103,597 million (US$4.14 million). Within the revenue structure, exports reached VND2,051,957 million (US$82.08 million), while domestic sales reached VND2,436,379 million (US$97.46 million), continuing to provide important support amid impacts from geopolitical developments, reciprocal U.S. tariff policies, and the relocation of the Dong Nai Rubber Factory. Casumina currently employs 1,750 workers, with a total payroll of VND330,000 million (US$13.20 million) and average monthly income of VND15.714 million per employee, up 26% from 2024, supporting employment stability and improved living standards.
With nearly 50 years of experience, a clear development strategy, and a sustainable production orientation, Casumina has steadily reinforced its position as a leading enterprise while expanding its presence in international markets. In the period ahead, the company will continue to focus on technological renewal, strengthening governance capacity, human resource development, and social responsibility, contributing to green growth and sustainable economic development.
By Van Luong, Vietnam Business Forum
Vietnamese
