Nortel Strengthens Channel Strategy for North ASEAN Markets
Nortel has appointed Westcon as its regional distributor for its North ASEAN markets of Thailand, Vietnam and the Philippines which will enhance its position as the leading distributor for Nortel worldwide.
Under the agreement, Westcon will offer Nortel’s complete Enterprise portfolio and takeover responsibility for all the core channel functions which have traditionally been delivered directly by Nortel.
Westcon Group has already demonstrated a strong ability to partner with Nortel in building out a Nortel channel with the delivery of strategic channel programs and seamless order fulfillment processes utilising their state of the art, global ERP System.
Wendy O’Keeffe, recently appointed as the Executive Vice President for the Asia Pacific region for Westcon Group said "We are Nortel’s largest distributor globally and enjoy a committed relationship with other regions that we wish to translate into these new markets”.
”In today’s changing market place, Nortel’s new go-to-market strategy places more emphasis on our partners and leveraging their local presence and first-class channel structure to deliver maximum value to our customers,” said Mark Fioretto, Vice President for Nortel Enterprise, South Asia. “Our new strategy will streamline our operations and increase our efficiency, and is designed both to reduce cost and to help boost our market momentum in the enterprise space” Fioretto added.
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