Biscafun - The Sweet of Success

 

Mr Le Quang Vinh, Director of Biscafun, says that at its initial stage, Biscafun had two production lines: a Denmark cake production line and a Taiwan candy production line. Total investment for these two production lines was about VND42 billion. With modern production lines and equipment, talented technical staff and 170 highly skilled workers, awareness of being well organized in production and business always get paid due attention by the Board of Directors.

 

Products made by the factory are accepted by consumers within and out of the province. Its current turnover is about VND35 billion per annum (US$2 million), and average income per worker falls between VND345,000 and VND500,000 per month (US$20-30 per month). Not satisfied with what has been achieved, the Board of Directors concentrate on improving technology and equipment, investing tens of billion dong in raising capacity and making changes to the cake and candy production lines. Up to now, Biscafun has had seven cake and candy production lines of Korea, Denmark and Taiwan. Together with making investment in equipment, the Board of Directors also provides training to upgrade skills of technical officials and workers. On the other hand, it expands consumption market and advertises the factory’s products via mass media.

 

With scientific business strategies “All for consumers” and “Customer is king”, Biscafun’s products get consumed in domestic market and exported to such global markets as Taiwan, Thailand, Laos, Cambodia and Ghana. Its average growth rate is 25-35 percent per annum. In 2007-2008, the factory has 100 types of products.

 

That the products are accepted by consumers is a noble prize for the factory. The Board of Directors, the team of technical staff and all the workers always attach great importance to the application of ISO ISO:9001: 2000 and ISO 14001:1996. In 2007, the factory’s turnover reaches VND181 billion, and its profit, VND4 billion. In 2008, the turnover is VND234 billion, and profit, over VND6 billion. The turnover of Biscafun in the first four months of 2009 is VND89 billion, its profit, VND3 billion, and average income of a worker, VND2,900,000 per month. Generally speaking, the life of Biscafun’s staff is stable. Its staff always raises high responsibility in their job, helps each other in performing daily task, and considers the factory their home. Therefore, every target set by the factory is always reached and even surpasses the plan. Biscafun’s products get voted as High quality product of Vietnam during the last 11 years (1998-2008). The factory’s products have won many other prizes as well.

 

In my opinion, production and business are our objectives, and participating in social programmes is also a goal of our factory. If business brings high profit but social programmes do not get paid attention, business efficiency becomes meaningless sometimes. Being fully aware of this, Biscafun has joined in many social programmes, including sponsoring five national programmes, building houses of gratitude, and taking care of disabled children, children affected by agent orange, and five Vietnamese heroic mothers, etc. It can be said that Biscafun brand name has had a standing in domestic customers’ heart and has initially won the heart of foreign customers.

 

So that Biscafun can be viable and develop, it is necessary that the Board of Directors and the technical staff of the factory be creative, and its workers make every endeavour in improving product quality and consider product quality top objective, happiness and deciding factor for the factory’s survival, etc.