Vietnam Firm Spends US$56.2M on Tourism Promotion on Fashion TV
Viet Thang Jeans Trading-Production Co. Ltd. has decided to invest VND1 trillion (US$56.2 million) in tourism, gastronomy and fashion promotion on International Fashion TV Channel.
The agreement to this effect has been signed by Viet Thang Jeans and Fashion TV.
Under the deal, Fashion TV will start broadcast programs on Vietnam’s tourism, gastronomy and fashion in October, 2009, Pham Van Viet, director of Viet Thang Jeans said, adding that the agreement will be carried out in ten years.
Fashion TV was founded by Michel Adam Lisowski in France in 1997. (Youth)