APB Launches Drink-Savvy.com

Asia Pacific Breweries Ltd (APB) just launched Drink-Savvy.com, a website dedicated to promoting and educating the public on responsible drinking. It is the first of its kind by an Asian brewer to actively involve stakeholders in the Asia Pacific region to learn about, value and enjoy drinking responsibly.

 

Drink-Savvy.com features bite-size factoids about alcohol and its effects on the body through the section, ‘Alcohol Savvy’ as well as practical advice on drinking responsibly via ‘Savvy Tips’.

 

The launch of Drink-Savvy.com also kick-starts a regional contest - ‘I Drink Savvy’ - that requires members of the public to submit a video, an audio file, photo or illustration on how they can drink responsibly.

 

In Northern Vietnam, the APB group, which has a business footprint in some 60 countries and operates breweries in 12 Asia Pacific countries, is represented by Asia Pacific Brewery (Hanoi) Limited.