Enriching Marketing Knowledge and Technique

CFVG, a well-known management training centre, will host a seminar entitled “Customer Relationship Management as a Major Competitive Weapon in Business” in Hanoi on June 10, 2010 in a bid to attest its pioneering position in developing marketing knowledge and technique to the marketing community in the capital city.

 

At the seminar, Professor Frédéric Jallat, Head of the Marketing Department at ESCP Europe (Paris), will present theoretical fundamentals of customer relationship management (CRM) and Vietnamese experts will share their knowledge and experience in CRM used in specific industries like banking, aviation and tourism.

 

In October 2010, CFVG will start enrolling learners for the Master in Marketing, Sales and Services (MMSS) programme in Hanoi. MMSS certificate is awarded by ESCP Europe and IAE Paris Panthéon-Sorbonne University.