My Le Group: Making Powerful Transformation

Binh Phuoc province is known as the capital of the Vietnamese cashew industry, as its cashew nut output accounts for some 30 percent of the country’s total. My Le Group is lucky enough to locate its 20-ha factories in a high-quality material zone with annual production of 3,000 tonnes of cashew nuts. Its factories have created jobs for thousands of local workers. To assert its prestige and brand name, My Le always focuses on researching the diversity of cashew nut products, packages, brands and designs. Therefore, My Le Group’s cashew nut products have a very high utility value. Especially, My Le Group’s “Vietnam cashew nut” products are highly rated for their quality by Vietnam Superintendence and Inspection Co., Ltd (Cafecontrol) and favoured by domestic and international consumers.

 

In order to strengthen domestic and global competitiveness, My Le Group always encourages the spirit of creativity, renovates production technologies, replaces foreign machinery and equipment with those locally made, and researches on diversifying cashew nut products. From fried salted nuts and cashew nut candies to bottled drinking water and Oolong tea, the company’s products have won the hearts of Vietnamese and foreign customers.

 

Not only that, basing on the reputation of cashew trees, Ms Pham Thi My Le, Chairwoman of My Le Group, has created a very enterprising business model: Using tourism to popularise cashew nuts and taking cashew nuts to create new tourism product. Accordingly, the company has carried out a number of tourism development projects. My Le Group has built a nearly 70 ha ecological resort called Lam Vien My Le (My Le Forest Garden), about 135 km northeast of Ho Chi Minh City. This is one of the few resorts with an unspoiled freshwater ecosystem, untapped biodiversity, and natural primitiveness. Lam Vien My Le features a big Buddha statue holding a golden cashew nut in its hand - Ms My Le’s dream of the golden future of the Vietnamese cashew industry. With an amazing landscape beauty and airy atmosphere, Lam Vien My Le has actually become an ideal destination for tourists to forget their busy daily life to return to nature. But, the three-star My Le Hotel in Phuoc Long Town which is called “Cashew Hotel” is a place where Ms My Le places her determinations to bring the cashew nut and cashew industry of Vietnam to a new high.

 

Together with Lam Vien My Le, the 12-ha eco-tourism resort, combined with a rest home facility at the foot of Ba Ra Mountain is also a project of much concern for the My Le Group. This resort consists of a rest home facility for Vietnamese and foreign elderly people, a villa complex for long-stay tourists, and an ecological resort for four-generation families covered by the green nature and temperate climate throughout the year. Visitors will have a chance to enjoy local natural foods.

 

All investments in Lam Vien My Le, My Le Hotel, and My Le Ecotourism Resort do not aim at short-term profits, Ms My Le said. Without infrastructure, it will be much more difficult to attract investors into Binh Phuoc province, she explained for her long-term profit investment strategy. And so, for years, My Le Group is persistent with popularising the image of tourism and cashew trees in Binh Phuoc province in particular and Vietnam in general.

 

In addition to cashew production, eco-tourism resort, restaurant, hotel operations, My Le Group has also expanded into the real estate field, with the 105-ha Hoa Lu International Trade Centre and Industrial Park. This is considered a high potential project of My Le Group because the Hoa Lu International Border Gate will open tourist routes from Ho Chi Minh City to Binh Phuoc and Kratie, Stung Treng province (Cambodia) and Cham Pa Xac (Laos) to reach Cambodia, Laos and Thailand. This will also be another option for tourism development in Binh Phuoc and southeast provinces.

 

Together with the Hoa Lu International Trade Centre and Industrial Park is a 70.88-ha industrial complex in Long Hung commune, Bu Gia Map district, Binh Phuoc province, which consists of two primary sections: My Lex Complex (31.69 ha) and My Le Industrial Complex (39.19 ha). Particularly, My Le gives priority to projects involved in agricultural product and food processing, industrial equipment production and assembly, and warehousing service. With a prime location, favourable traffic access, and attractive incentive policies, urban and industrial complexes operated by My Le Group will become ideal destinations for investors coming to Binh Phuoc province.

 

Not only actively investing in eco-tourism, residential and industrial zone development, My Le Group also focuses on exploiting forestry advantages and investing in rubber and other industrial crop planting projects. The 500-ha rubber forest in couple with farms in Dak Mai and Bu Gia Map will develop animal husbandry, fisheries and organic vegetable cultivation. In addition to business purposes, farming products will supply tourist projects of My Le Group.

 

Apart from aforementioned projects, My Le Group is also carrying out other projects like vocational colleges, private schools from primary to high-school levels, local clinics, computer science and foreign language centres, isolated residential areas, commercial and service industrial clusters.

 

Aside from fruitful business operations, My Le Group actively takes care of social work and builds a sustainable corporate culture. At present, My Le Group is a philanthropist and sponsor for social security activities in the province. The company always gives a helping hand to charity and gratitude activities, helping the poor inside and outside Binh Phuoc province. When the province launches the annual donation drive for the Fund for the Poor, My Le Group always actively responds to it. The group also financially supports budget-short organisations to carry out their community-driven campaigns. My Le Group is working on a plan to build the “worker village” for its senior workers.

 

After more than 18 years of construction and development, My Le Group has achieved many notable achievements, awards and titles. Ms Pham Thi My Le is personally named an advanced woman of the country and she was recently elected to the lawmaking National Assembly in the 2011 - 2016 term. With its strong foundations and achievements, My Le Group is making more efforts to have solid progress and development in the future.