AGREX SAIGON: Persuading Customer with Quality

Before equitisation in 2006, AGREX SAIGON specialized in processing and exporting agricultural products and foodstuffs. However, after 2006, the company focused on processing and exporting foodstuffs. Among the company’s export markets, Japan accounts 60 percent of export turnover, EU make up 20 percent, and the rest is Hong Kong, Singapore and United States. Annual turnover is gained about US$20 – 30 million.

 

The company’s factory is inherited from a Japanese company’s modern technology. This company’s engineers transferred the food processing technology to AGREX SAIGON 15 years ago, which marked long-term and sustainable bilateral partnership. Recently, AGEX SAIGON is actively promoting collaboration with Misute – a Japan general trading company, which is the bridge for AGREX SAIGON to access to “Japanese giants” like Japan Tobaco… Considering on Japanese partners, Mr Ngo Binh Long, Deputy Director of AGREX SAIGON said that Japanese are very strict in food hygiene, quality, packaging, and so on. Therefore, the company’s Japanese partners every year come to AGREX SAIGON’s factory to check the quality. Especially, during receiving processing order form, Japanese partners do not hesitate to share and advice on management experience, the solution to improve quality management, and food safety; which brings AGREX SAIGON precious experiences to grow stronger and more sustainable.

 

Mr Ngo Binh Long said that Japan is the potential import market. In spite of severe and strict market, it is undeniable that the demand of food here is very huge. The products of AGREX SAIGON have only met a small portion of the consumption in Japan. Hence, the company is actively setting up a sustainable and closely relationship with Japanese customers, as well as strengthening to distribute to the company’s traditional market in parallel with efforts to diversify products, enhancing competitive ability and expand market.

 

With the slogan “Food for modern life”, the company committed to providing customers available, delicious, nutritious, and qualitative products. Thus, besides modern and huge factories, AGREX SAIGON also maintains strict control of food hygiene according to ISO 9001:2000 and quality management system HACCP. With these efforts, the company always ensures quality of products and creates the strong trust in customers.

 

Recently, despite facing many challenges from increasing wages, raw material price, material shortage, and fierce competition among peers. However, with determination and strive of the leadership and the staff, AGREX SAIGON confidently overcomes obstacles, enhancing production capacity, and meeting effectively customers’ demands. In 2010, the company’s profit reached nearly 30 billion dong, exceeding the target. In early 6 months of 2011, although economic fluctuations impacted on global economy and caused difficulties for enterprises, the returns still gained approximately 12 billion dong.

 

Proving the past achievements, in the future, AGREX SAIGON will actively diversify and increase the quality of food, thereby, enhancing competitive ability which outstand the others in quality and reasonable price. In addition, having the awareness of the high-quality and enthusiastic workforce that is the company’s successful key, AGREX SAIGON is paying a special attention on training to enhance the quality of human resources, creating the most convenient condition for the staff to develop their talents. At the same time, the company also improves the staff’s quality of life in physic and spirit; gradually establishing the corporate culture; and creating the motivation for the company’s ongoing and sustainable development. Moreover, the company focuses on investing machinery, modern equipment in processing to reduce production cost, to raise quality of products, and to creative a large advantage when accessing to domestic and foreign market.

 

Furthermore, continuing to access Japanese customers, AGREX SAIGON will actively seek more Japanese partners besides the existing ones. Also, the company promotes the transfer of technology from Japan to Vietnam, including manufacturing and plant management technology. Finally, AGREX SAIGON will strengthen researching Japanese market and customer’s taste to create the products which are suitable with their cuisine culture