New Tourism Logo and Slogan

Inspired from the five-petal lotus, the logo and slogan of “Vietnam - Timeless Charm” was chosen from the second composition contest. The logo and slogan symbolise Vietnam’s tourism development in the coming time, as they portray a clear, recognisable, memorable image of Vietnamese cultural identities.

 

“Like logos and slogans used by India, South Korea and the Philippines, Vietnam’s logo and slogan suggest to the imagination tourist products, interesting experiences, and emotions of tourists when they visit Vietnam. The five-petal lotus with five colours symbolises the charm of Vietnam’s tourism. This image will be used on domestic and international popular channels, on products and publications of tourism-related companies and service providers. The question is how to increase the effect and continuity of the new logo and slogan,” said Mr Nguyen Minh Man, Director of Communications, Vietravel Tourism Company.

 

Sharing this standpoint, Mr Pham Tien Dung, Director of International High-Quality Tourism Organisation Centre, said: “The logo and slogan for the next tourism promotion period are very prominent. They will certainly create a launch pad for the Vietnamese tourism to take off. Despite existing controversies, foreign communities, typically Eurocham, highly appreciate the new logo and slogan.”

 

However, the decisive factor for the success of Vietnamese tourism lies in the tourism system, the joint effort of the society in creating an attractive tourism environment, high-quality tourism products and friendly and knowledgeable tourism workers. Each Vietnamese citizen should have a proper attitude to tourism, building the image of friendly Vietnamese people and country striving for a green, clean environment.

 

“The effect of word of mouth is above all else. It generates the true satisfaction of tourists and enhances the effect of the Vietnamese tourism logo and slogan,” Mr Dung emphasised.

 

Mr Nguyen Manh Cuong, VNAT Deputy General Director, said: "The introduction of the new slogan and logo, and brand identity impacts the thinking, attitudes and conditions of localities and communities. Thus, marketing strategies in association with the new logo and slogan must last through the year. The success of the new tourism logo and slogan in impressing visitors, advertising the Vietnamese tourism brand, attracting tourists to Vietnam, and lifting the image of Vietnam in the world requires time."

 

VNAT said it will launch a campaign to replace the old logo and slogan “Vietnam - Hidden Charm” with the new one “Vietnam - Timeless Charm” in provinces, cities, tour operators, hotels across the country in March 2012.

 

In addition to printing CDs, guide books and instructions, VNAT will erect large advertising panels printed with the new logo and slogan “Vietnam - Timeless Charm” in 10 major tourist centres, including Hanoi, Ho Chi Minh City, Quang Ninh, Da Nang, Quang Nam, Khanh Hoa, Lam Dong, Hue, Can Tho and Hai Phong.