EH Vietnam Feed and Agriculture Co., Ltd Making Steady Progress

6:27:57 PM | 6/6/2012

After years of studying the Vietnamese market, EH Vietnam Feed and Agriculture Co Ltd, a unit of East Hope Group of China, decided to invest in Tien Son Industrial Park in Bac Ninh province. Since then, its EH-branded products have established a presence in 26 Vietnamese provinces and cities, with strong prestige on the market.
Premium quality
In 2001, the company built its official headquarters on an area of 3 hectares in Tien Son Industrial Park, Bac Ninh province. In the first year of operation, it turned out just 10,000 tonnes of products, but the monthly output has since multiplied. The firm always selects investment projects carefully to avoid ineffective investment. It is renovating machinery to improve quality and productivity. The process is expected to be completed in June. It is now building silos to expand storage capacity, expected to be put into use this September.
 
Business leaders always put a premium on quality. If materials do not meet the standards, the company is determined not to use them even though they are cheaper. Therefore, the company's products are always chosen by farmers for their high quality.
 
With the business motto of ensuring safety, happiness and development for all stakeholders, the company’s staff pursue the ultimate principle “For farmers to be rich, for citizens to be satisfied, and for the government to be assured.” This has helped the EH feed brand become more popular with farmers.
 
Friend of Vietnamese farmers
Its in-depth surveys showed that Bac Ninh is an ideal investment location as it has a good traffic system, huge local consumption power, and is not far from material zones and consumption markets. In order to serve farmers, the company has introduced necessary and consistent policies for this group of customers.
 
In recent years, rising input prices, occasionally insufficient supplies, fierce competition and reduced profits dragged on the performances of most businesses, but EH Company has avoided raising selling prices to ease the burden on farmers. For its part, the firm has adopted measures to reduce product costs. In March 2011, it formed two on-site operating divisions to support the market. Mr Hu Song Sheng, General Director, said: “These teams will be present in assigned localities to instruct farmers on how to raise livestock to avoid waste, reduce production costs and increase incomes. In addition to that, they also help farmers with stable cleansing, mash usage, water provision, density, temperature and ventilation, etc.” This is the foundation for the company to further strengthen its relationship with farmers.
 
The teams are willing to meet with farmers anytime. This support is truly the firm foundation for the company to expand its market when the time comes. In addition, it sends its employees to China to uplift their knowledge.
 
With its sound investment strategies, EH Vietnam Feed and Agriculture Co., Ltd is assured to maintain firm development over time and is always a true friend of Vietnamese farmers.
 
Pham Mai