Withstanding hardships arising from economic slowdown in 2011 and early 2012, Vinh Tien Co., Ltd still achieved impressive business results. The current success is accrued from the company’s emphasis on branding strategy in both domestic and foreign markets to ensure protection for its exports.
Starting operations in 2002, Vinh Tien Co., Ltd specialises in making coconut candies and cakes branded Yen Hoang and Tien Dat. Its products are made under a clean technology and international quality management system, ISO:9001-2008; thus, they meet international requirements for food and hygiene safety. The company does not use any chemicals in any production process and applies strict input checking procedures to ensure healthy products for consumers. Apart from meeting customer tastes, the company pays attention to designing products and packages to catch the attention of customers. All creativity is based on cultures and traditions of consumers.
Vinh Tien Co., Ltd also places a premium on product quality and branding. The firm always studies solutions to improve technologies from existing bases to create breakthrough products like Vietnam’s only coconut candy non-sticky to teeth. Furthermore, it also conducts researches on cleaner production technologies and applies innovative solutions to reduce fuel and input costs to lower product prices. Especially, with its constant efforts to renew machinery and modern equipment and apply advanced production technologies, Vinh Tien’s production output and product quality have been continuously increased and highly appreciated by domestic and foreign customers.
After nearly 10 years of operation, Vinh Tien has constantly increased production output, improved product quality, maintained stable production operations, increased productivity and output, and expanded domestic and export markets. The company’s products have been exported to many countries in the world, with some 80 percent shipped to Laos, Cambodia, Hong Kong, the United States and especially China. Yen Hoang and Tien Dat brand names have asserted their market foothold and won the trust of smart consumers.
Internal strength and resilience of Vinh Tien are vividly expressed in the most difficult stage of economy as it is steadily passing the storm and stabilise efficient production and business activities. Especially in 2011 and early 2012, while many companies went bust, suffered operating losses or shrank production, Vinh Tien still enjoyed very stable operation. In 2011, the company’s coconut candy export expanded 15 percent over 2010 to reach 1,500 tonnes. In the first quarter of 2012, coconut candy shipments weighed nearly 400 tonnes.
This success is accrued from Vinh Tien’s acumen, flexibility and responsiveness to market fluctuations. Director Dang Thi Truc Lan Chi added that tireless efforts for brand development and product quality improvement are the secrets to Vinh Tien’s success.
Vinh Tien’s efforts to substantiate its trademark in the past can be seen in a number of certificates of appreciation from Ben Tre Provincial People’s Committee and the Ministry of Industry and Trade. The company is the only coconut candy producer to receive cleaner production certification. Director Dang Thi Truc Lan Chi was bestowed many awards and titles like Bach Thai Buoi Award - Vietnamese businesspeople in the 21st century (2007), Certificate of Merits from Ben Tre Provincial People's Committee for scientific and technological applications to coconut candy (2008), Thanh Giong Cup for outstanding entrepreneur (2010), and Golden Rose Cup for typical Vietnamese female entrepreneurs (2011).
Looking to the future, Vinh Tien Co., Ltd is focusing investment and cooperating with foreign partners to expand production scale, build brand, and bring Vietnamese traditional coconut candy of Ben Tre to the further world.
My Ngoc
Vietnamese
