Song Da - Ucrin Consulting Engineering Co., Ltd is a design consultant - a joint venture between a member company of Song Da Corporation and a design company from Ukraine. Established in July 1998, the company is mainly involved in consulting design survey and establishment of hydropower, irrigation, underground and drainage projects, consulting design of bridges, roads, infrastructure, cultural - sports works, and civil architecture. With its efforts over the years, the company has earned the trust of partners. It also renovates governance and personnel apparatus to suit international integration processes.
Positioning
Since its establishment, the company had very specific plans for branding, as it knew that "Brand name is a means for the company to establish a foothold in the market to create advantage in relationship with partners, expand networks, and win the trust of domestic and international customers." For Song Da - Ucrin, the brand is made by the efficiency of projects it undertakes, from feasibility design, technical design and final drawings. Its typical projects include the drawings of 540-MW Huoi Quang hydropower plant in Lai Chau province, 12-MW Nam Mu hydropower plant in Ha Giang province (started operation in 2005), and 28-MW Eakrongrou hydropower plant in Khanh Hoa province (completed in 2007). The cooperation of customers with Song Da - Ucrin is clear proof of the current and future sustainable development of the company.
As construction consulting and surveying is characterised by a high degree of brainpower and precision, design innovations are important to catch up with new techniques and create typical works in the industry. To draw up industry-characteristic projects, the company focuses on building up and training staffs in with its experience and technique. Besides, it always builds a professional working environment, supports employees to continue study, and allows them to take part in big projects. As well as the advantages of being a member of Song Da Corporation and having links with foreign consultants, Song Da - Ucrin always focuses on personnel factors to outweigh competitors in the intensely competitive consulting and surveying sector. The company treasures management capability and takes care of the cultural and spiritual life of employees. Mr Nguyen Duc Nha, President and CEO of Song Da - Ucrin, said we do not pay attention to how many devices we have and how many are modern, but we care most about our “intangible assets” like qualifications, experience, workmanship and sense of staff because customers assess the efficiency of design consulting products on correct technical specifications, sustainable economic benefits and project transparency. Therefore, internal forces of the company are brought into full play while new opportunities are grasped to cope with new challenges and improve business performances.
Cooperation for mutual development
While some big construction consulting and designing companies are always careful and cautious about joint ventures and cooperation with Ukrainian partners, Song Da - Ucrin still decided to formulate a long-term cooperation plan with Ukraine. Construction design consultancy is peculiar activity, but it is not the most important factor. The most important is human resources, grey matter, competence and experience. Song Da - Ucrin gathers all those important factors with the core being seasoned leaders, professional qualified designers and engineers. With such a solid foundation, Song Da - Ucrin has succeeded in cooperation with Ukraine in advising designs for some hydropower plants in Gia Lai province like 180-MW Se San 3A, 360-MW Se San 4, and Nam Chien. The company entered a joint venture with State Foreign Trade Company (UkrInterEnergo) which previously supplied equipment to Thac Mo hydropower plant and Yaly hydropower plant in Vietnam.
Speaking of the company’s development strategy in the coming years, Nguyen Duc Nha said: The company will be built and developed into a powerful consultancy firm to meet growing demand of State-owned Song Da Corporation which is on the predefined way to become a powerful economic group. The company will build up a strong force of design consultants powered up by advanced equipment to cover all subjects of design consulting and outshine strong competitors in the country and in the region. Particularly, the company focuses on developing in-depth consultancy, or in other words, the company will perform sophisticated consulting projects that require high levels of grey matter and have high economic value. It also expands into other scopes of consultancy to meet higher demand of Song Da Corporation, domestic and international markets.
Quynh Ngoc
Vietnamese
