Le Gia Foods Co., Ltd: Diversifying High-grade Products for Domestic Market
The economic boom has pushed up consumer demand. Consumers tend to use product lines of higher quality with competitive prices. Grasping this tendency, Le Gia Foods Co., Ltd has asserted its brand name in the domestic market and guided consumers to high-grade food products.
Set up in August 2011, the company has become a well-reputed distributor of imported frozen seafood (from ordinary to high-end products) for the domestic market like salmon, fish eggs, saury, chub mackerel and greater amberjack. Professionalism and strict input inspection process make Le Gia Foods a major partner for leading food companies in many countries and territories like Japan, Australia, the United Kingdom, Norway, Canada and Taiwan. Le Gia Foods’ diverse imports are distributed to wholesale markets, supermarkets and industrial kitchens as well as restaurants nationwide. Customer trust in quality and price strengthen the development of Le Gia Foods.
Economic downturn, weighed by soaring input prices and tightened consumer demand, drag on all companies, including Le Gia Foods. However, the experience and expertise of leaders and employees in frozen food business plus sound development strategies enable Le Gia Foods to stabilise operation, develop distribution market shares, and expand cooperation with industry-leading partners in many countries. With its expanding import and distribution, Le Gia Foods has become a top food (seafood) trader in Ho Chi Minh City. The company helps diversify seafood supplies on the domestic market, protect consumers’ health and contribute to the economic development of Ho Chi Minh City and the country in general.
To utilise the domestic market, the company will import more high-grade products made from beef, chicken, vegetables, fruits and roots and expand retail channels. In addition, Le Gia Foods always tries to study and acquire knowledge of system management, quality management, and competitiveness improvement. The firm always pays attention to consumer tastes, invests in quality management, develops new products with competitive prices and premium quality, and brings more benefits for customers. Specially, Le Gia Foods is seeking cooperation with food companies in Japan and Australia to jointly study the Vietnamese market to bring new food lines to Vietnam.
Minh Tuan