Effective Branding Value Management and Utilisation
The Secretariat of the National Branding Programme, administered by the Vietnam Trade Promotion Agency (Vietrade), recently organised a training programme on branding value management and utilisation in Hanoi.
This is one of activities in the framework of the National Branding Programme, aimed at strengthening business support, improving competitiveness in domestic and international markets and heightening the perception of brand value.
This training programme provided in-depth knowledge of effective brand value management and utilisation in order to improve knowledge of building, managing and protecting corporate business trademarks against the backdrop of deeper and broader integration.
In addition to brand development, the event introduced useful information about brand protection registration, and reasons for international brand registration.
Ha Vu
Vietnamese
