Another Competitor in Local Beer Market

Another Competitor in Local Beer Market

Anchor beer in a 450ml bottle produced by Ha Tay Beer Co., Ltd of Heineken and Tiger was launched in late March 2005.

According to Mr Fredy Oh, Marketing Manager of the company, the Anchor trademark is aimed at developing the market share among ordinary customers,  expanding the distribution network and increasing turnover. Over a year and a half, the trademark has become widely known with Anchor draught beer sold in all Northern provinces. The company has applied European technology to produce Pilsener beer.

The company will compete in prices and services with other competitors as Beer Hanoi and Halida. 2 million litres of Anchor beer are expected to be sold this Summer with a price of VND108,000 for a package of 20 bottles.

• K.P