DalatBeco: Diversifying Images of Flower City

DalatBeco: Diversifying Images of Flower City 

The Dalat Beverage Joint Stock Company (DalatBeco) was transformed into a joint stock company in January 2001. Since then, the company has turned out such famous brands as Langbian Wine, DalatBeco, DalatLafaro, and Leé D'amour. DalatBeco-trademarked products not only bring contentment to all consumers throughout the country but have also become a favourite of consumers in the United States, Japan, Germany and others where it has won contracts to supply its products.

DalatBeco products are sure to sow an unforgettable impression on drinkers.

DalatBeco products have won consumers’ confidence and conquered difficult markets although they only made their debut a short time ago. DalatBeco products have won golden medals and prizes in many contests over the past five years, especially the Golden Trademark Cup 2004 for the contributions to the community health by the Food Safety and Sanitation Department of the Ministry of Health. DalatBeco has also been voted as one of the High Quality Vietnamese Goods in 2005 by consumers. All the products are brewed and processed from local speciality fruits, especially grapes, using traditional methods in combination with modern equipment to engender wonderful properties. For instance, drinking DalatBeco Red Wine in a moderate volume will stimulate digestion and appetite and reduce the risk of cardiovascular disease. DalatBeco wines are sold wholesale and retaile at 60 agents nationwide.

In the current economic situation, with Vietnam entering the WTO, enterprises have to proactively edge their competitiveness using and promoting their products quality. Mr. Tran Phu Loc, DalatBeco Director, said: "The Company will gradually invest in infrastructure facilities and equipment and increase the levels of knowledge of the staff and engineers to introduce higher quality products to conquer difficult markets. To fulfil these targets, the Company will tirelessly seek partners to cooperate with both local and foreign units to develop the DalatBeco trademark."

• Luu Hiep