Pepsi Eyes Vietnam as Regional Center: CEO

Pepsi Eyes Vietnam as Regional Center: CEO

Pepsi recognizes the potential of the Vietnamese market and plans to turn the country into the regional center for the multinational corporation Pepsi head Mike White said Wednesday.

The chairman and CEO of Pepsico International is in Ho Chi Minh City for a working trip to reaffirm Pepsi’s long-term commitment in Vietnam.

“With its young population and high rate of social development, Vietnam has become a country of great potential,” Mr. White said, adding that Pepsi will develop a system of packaged fast food in Vietnam.

During his visit, the Pepsi head met with staff of PepsiCo Vietnam and its local dealers and distributors.

The CEO’s trip took place right after PepsiCo Vietnam was awarded the DMK Prize by the International Pepsi Group.

The DMK Prize is a great prize for markets under the world Pepsico system granted on the basis of three major standards - output, market shares and profits obtained in three consecutive years.

Pepsico Vietnam won first prize in the group of small, developing soft drink markets.

Over recent years, Pepsico Vietnam has maintained an average annual growth rate of more than 20%.

Thanhniennews.com, Youth