Carlsberg Brewery Signs Cooperation Deal with Habeco
Carlsberg AS has recently signed a strategic cooperation deal with Hanoi Brewery Corporation (Habeco), under which Carlsberg will gain full access to Habeco's market share and brands and will also naturally be the first-hand buyer when Habeco goes public.
“The agreement is a milestone for both companies, and an enormously important moment in Carlsberg's history - both in this region and globally,” said Jesper B. Madsen, senior vice president of Carlsberg Asia.
Habeco is the largest brewery group in northern Vietnam with a market share of 80 per cent. Prior to its upcoming privatization, Habeco needed to find a foreign partner to assist it with know-how, developing brands and marketing.
Carlsberg had been competing for the contract against such companies as Budweiser and Heineken for more than 18 months.
Vietnam posted total beer output of 349 million liters in the first four months of this year, up 8.1 per cent against the year-earlier period. Of the total output, State-owned breweries accounted for 59.3 per cent, foreign-invested breweries for 29.3 per cent and local private breweries for the remaining 11.4 per cent.
Thanhniennews.com
Vietnamese
