Generali launches “Parenting in times of stress” community program to support families with young children during Covid-19

9:09:14 AM | 8/11/2021

Generali Vietnam Life Insurance LLC (Generali Vietnam”) launched an online community program to support families with young children during social distancing due to Covid-19. The program provides useful “parenting in times of stress” content, developed by University of Oxford’s Parenting for Lifelong Health initiative (PHL), in collaboration with UNICEF, WHO, and other international organizations. Generali Group’s The Human Safety Net (THSN) foundation has supported the creation of this unique collection of parenting tips and advice by adapting more than 2,000 pieces of content in over 20 different languages.

Specifically, amidst the Covid-19 emergency and ramped up social distancing measures, the program provides practical parenting tips and advice covering 16 different topics such as “Parenting during Covid-19”, “Create a happy environment in a small space”, “Family harmony at home”, “Anger management advice”, “Keeping children safe online”, “Quality time”, “Looking after oneself”, etc.

In Vietnam, Generali’s staff and agent volunteers joined hands to help build and adapt the program’s parenting content into Vietnamese, promote these materials on social media and digital channels during their own work-from-home period to help extend the reach of the program’s useful information to local parents and caregivers.

Generali Vietnam also leveraged and embedded useful parenting content from the credible community education program “Sinh Con, Sinh Cha” to supplement and enrich the parenting resources, thereby offering greater benefits to the parents during the pandemic.

Ms. Tina Nguyen, Generali Vietnam CEO, shared: “I am very pleased that many Generali volunteers globally including Vietnam’s continue to demonstrate their innovative and human touch behaviours and take prompt action to timely implement a practical online community initiative amidst the evolving Covid-19 situation across the globe. I hope that this program can help alleviate the stress and concerns of many Vietnamese families so we can navigate the pandemic steadily and with great optimism all together.”

The online community initiative is a continuation of a series of Generali’s efforts aimed at supporting Vietnam’s Covid-19 emergency. In June, Generali successfully launched the fundraising initiative “Stepping across Vietnam – Spreading the wings of love”, contributing VND 1.5 billion to support Vietnam’s Covid-19 responses in most impacted provinces as well as the Vietnamese government’s vaccine fund. Other Covid-19 initiatives successfully implemented by Generali included providing medical equipment to frontline hospitals, offering special financial supports for staff, agents and customers unfortunately infected with Covid-19, supporting the community music project “Việt Nam ơi! Đánh bay Covid!” (Vietnam! Fight off Covid!) sponsored by Vietnam’s Ministry of Health.

In 2020, Generali Group created an Extraordinary International Fund of up to EUR 100 million dedicated to the fight against the Covid-19 emergency on an international level, in Italy and 50 countries where Generali operates.

Thu Ha (Vietnam Business Forum)