DKBike: Pioneering Developments for Seamless Integration and Progress

Following a decade of dedicated development and construction, DK Viet Nhat Electric Vehicle Company Limited (DKBike) has consistently led the industry in the application of cutting-edge technological advancements. Its team, composed of experienced professionals and industry experts, is committed to continuous investment in research, with a focus on the production of secure and intelligent products.

Ms. Bui Bich Dao, CEO of DKBike

Guided by the motto of prioritizing consumer interests and safety, DKBike pledges to supply only the highest quality products to the market. Each product undergoes a rigorous inspection process that adheres to international standards

10-year branding

DKBike started official operations in 2014. In March 2018, the company operated the 4-ha DKBike electric vehicle assembly factory which cost more than US$4 million for construction and aimed to make a maximum of 450,000 vehicles a year. To date, after more than 10 years of development, DKBike has expanded its distribution system in 63 provinces and cities across the country, with over 900 agents which sell up to 50,000 vehicles a year, accounting for 12% of the country's electric vehicle market. According to its long-term orientation, the company aims to build a value-added symbiotic ecosystem for agents and partners to create a continuous and synchronous value chain in all stages of cooperation between DKBike and its partners and agents nationwide. 

In 2024, facing common domestic economic hardships and confronting fierce competition in the electric vehicle market, the company is determined to keep ongoing innovations to deepen integration and development. In the coming time, DKBike will focus on restructuring the apparatus, practicing thrift and preventing waste with the highest goal of ensuring stable production and business, creating jobs and increasing income for workers. In addition, the company will concentrate on researching new products, models and designs to ensure the legal corridor and consumer needs.

DKBike 10th Anniversary and Customer Conference 2024

DKBike invested in a modern assembly line system to expand the capacity and output to provide the market with many EV product lines for an increasingly diverse demand of consumers. Currently, the company has nearly 30 EV models in production with more than 80 product codes with different colors. The company has four assembly lines with 12 machines and product testing equipment.

In particular, in a market with hundreds of EV brands, after-sales service is one of the key factors for customers and partners to measure its performance and for the company to set itself apart its peers. For consumers, satisfaction and trust come not only from product quality but also greatly from after-sales experiences. Ms. Bui Bich Dao, CEO of DKBike, said: " While generating profit through vehicle sales is an initial step, it is not the primary objective at DKBike. We place significant emphasis on our after-sales service policy, as we strive to be more than just a business partner. Our aim is to become a trusted ally for our consumers, accompanying them on their journeys. '' 

DKBike is channeling investments into the establishment of a state-of-the-art assembly line system

Employees are key to business success

" For a company to thrive and evolve, it must harness its internal resources effectively. In line with this principle, DKBike has assembled a team of highly skilled professionals who are adept at managing and executing investment and construction tasks in accordance with their designated roles and responsibilities.

We place paramount importance on the welfare of our employees, ensuring a steady annual increase in their income and comprehensive insurance coverage. This approach fosters a sense of security among our employees, making them integral contributors to the company’s success," she added.

Accordingly, DKBike always cares about the working environment and controls the menu to guarantee meal quality for workers. In addition, the Company regularly launches and organizes emulation movements to improve productivity and product quality, focusing on technical innovation initiatives, improves skills of employees and enhances environmental protection. Therefore, after each emulation movement, the company conducts preliminary and final assessments to promptly reward and praise collectives and individuals with outstanding achievements in these movements. Green - clean - beautiful movements and occupational safety and hygiene programs are regularly organized. The company's industrial hygiene and environmental hygiene are always focused and maintained well every day.

To motivate its employees, DKBike pays close attention to sickness, maternity, and wedding policies for employees; regularly organizes cultural, artistic and sports events during holidays and anniversaries to create an exciting and joyful atmosphere and engage employees to take part in. Every year, the company supports, presents gifts to workers during holidays and vacations and rewards 13th month salary bonus on traditional Tet holiday. To make employees feel secure in their work, DKBike always ensures social insurance, health insurance, unemployment insurance and allowances for workers doing heavy and hazardous work. Labor protection is fully provided on a regular basis.

Under the "helm" of entrepreneur Bui Bich Dao plus a complete production line system, a professional, experienced workforce and good promotion and after-sales policies for Lang Son consumers and Vietnamese consumers, the DKBike brand will grow stronger and stronger to become a leading EV brand in the Vietnamese market!

By Duy Anh, Vietnam Business Forum