6:55:43 PM | 3/21/2025
ASUS has officially launched its first ASUS Exclusive Store in Vietnam. Located at 161 Xa Dan, Dong Da District, Hanoi, ASUS Exclusive Store is a space where consumers can explore ASUS’s full product ecosystem. This includes premium laptops for office users, high-performance gaming laptops for gamers and power-users, specialized laptops for content creators, and business-oriented solutions.
Additionally, the store provides in-depth consultation services from ASUS experts, delivering a premium shopping experience for customers.
Beyond the product experience zones, ASUS Exclusive Store will also serve as a venue for technology workshops, featuring insights from industry experts. These sessions will help consumers stay updated on the latest trends and breakthroughs in the computer technology sector.
A Comprehensive Experience Space
As a brand with a diverse product portfolio, ASUS currently holds a 27% market share in consumer laptops, a 25% market share in gaming laptops, and leads the AI-powered Copilot+ PC segment with a dominant 76% market share in Vietnam. This strong presence across multiple categories has solidified ASUS’s position in the market.
With the increasing demand for premium laptops, consumers are placing greater emphasis on brand experiences, omnichannel shopping, and after-sales services. This growing trend has created the need for a dedicated space where customers can fully explore ASUS’s extensive range of products, ensuring a seamless and immersive experience.
ASUS Representatives, Alongside Dealers and Partners, Inaugurate Vietnam’s First ASUS Exclusive Store
With a spacious 135m² area, ASUS Exclusive Store is designed to provide users with full access to ASUS’s entire product lineup. This includes premium laptops such as Zenbook and Vivobook S, the popular Vivobook series, and specialized devices like ProArt for creators.
Additionally, customers can experience high-end gaming laptops like ROG Strix, Zephyrus, and Flow, as well as business-oriented solutions such as ExpertBook and ExpertCenter, ensuring a comprehensive and immersive hands-on experience.
Zenbook & Vivobook experience zone at ASUS Exclusive Store
With the support of ASUS’s team of highly knowledgeable consultants, customers can easily explore and experience the brand’s latest cutting-edge technology solutions at the store.
ASUS Exclusive Store is a global experiential retail concept by ASUS. In Southeast Asia, this model has already been established in Indonesia, Thailand, Malaysia, and Singapore, in collaboration with local distribution partners to enhance the customer experience.
Vietnam is currently one of ASUS’s key focus markets for expanding its store network in the region. This initiative is part of ASUS’s broader strategy to strengthen brand engagement and elevate the shopping experience for local consumers.
The Ultimate Powerhouse Lineup of ROG and ASUS TUF gaming laptops
Eric Lee, Regional Director of Southeast Asia (Vietnam, Myanmar, Thailand, Cambodia, Laos) at ASUS, shared: "ASUS’s strategy, both globally and in Vietnam, has always been centered on pioneering the latest technologies while making them more accessible to consumers. This commitment is reflected in our product strategy in Vietnam, where ASUS consistently prioritizes introducing laptops powered by the latest CPUs, cutting-edge display technologies, and breakthrough designs. Now, we are bringing that same philosophy to brand experiences, delivering a premium and specialized shopping model for our customers."
Strong Investment in Customer Experience
Since 2023, ASUS has been working closely with retail partners nationwide to expand in-store demo units and introduce dedicated display zones. By mid-2024, the brand collaborated with key distributors such as CellphoneS, Phong Vũ, An Phát, Hacom, and Thế Giới Di Động to launch eight AI Innovation Hubs in Ho Chi Minh City and Hanoi. These hubs provide customers with access to the latest AI-powered laptops, pre-installed with specialized software, alongside expert consultation services.
The launch of ASUS Exclusive Store marks a significant milestone in ASUS’s strategy to enhance the shopping experience in Vietnam. The store is designed to offer hands-on experience, technology workshops, direct brand support, and exclusive programs tailored for consumers.
Business solutions display zone, showcasing ASUS’s diverse product portfolio
"This grand opening is not just a significant milestone in ASUS’s development in Vietnam, but also a step toward offering consumers more choices to experience ASUS’s product ecosystem with greater ease and convenience. We hope to collaborate with more distribution partners to expand the ASUS Exclusive Store model nationwide,” emphasized by Mr. Eric Lee.
Exciting Grand Opening Programs
From March 22, 2025, to March 31, 2025, ASUS will host a series of special experience activities at ASUS Exclusive Store, 161 Xa Dan. Customers will have the opportunity to test high-end gaming laptops, explore the latest AI-powered models, and enjoy exclusive promotional offers of up to 61% off.
Additionally, visitors can participate in a lucky draw for a chance to win a Zenbook 14 laptop worth 31,990,000 VND.
By Vietnam Business Forum
Vietnamese
