2:41:11 PM | 7/14/2025
From a small military garment workshop during the resistance war, Garment 10 Corporation (Garco 10) has grown into an icon of Vietnam’s textile and garment industry, distinguished by product quality, a spirit of innovation, and a strong desire for global integration. Nearly 80 years of development marks a resilient journey where every stitch represents not just craftsmanship but also the cultural identity and vitality of a national brand. Guided by a strategy of sustainable development and a people-centric approach, Garco 10 has transformed from a traditional outsourcer into a modern fashion producer that is always ready to compete globally.
Garco 10 places strong emphasis on early investment in technological infrastructure
Quality is the foundation – Brand is the vision
As one of a few companies awarded the Vietnam Value title for seven consecutive times, Garco 10 has proven its stature not only in the domestic market but also in the global fashion export arena. This success stems from a firm development philosophy built upon foundational values.
First and foremost, product quality has always been a top priority, not merely a technical requirement but a matter of professional pride. Each product carries a mark of meticulousness, precision, and sophistication and an expression of the skilled craftsmanship of Vietnamese workers and the refined aesthetics of Oriental culture.
Based on quality, innovation and creativity are seen as vital factors. Designers at Garco 10 constantly update global fashion trends, integrate cutting-edge technology into products, and invest in R&D to maintain adaptability to the market. From product strategy to branding strategy, Garco 10 has expanded its portfolio, from classic lines like M-Series shirts, May 10 Suites suits, and Eternity GrusZ to new youth-oriented brands such as Generos (for young men) and DeTheia (high-end women's fashion). The corporation aims to meet the diverse needs of over 100 million domestic consumers.
This strategy is only complete with innovations in distribution and customer engagement. With over 100 stores, 200 agents, and a robust e-commerce system, Garco 10 offers a seamless shopping experience, both offline and online. All brand touchpoints follow unified identity standards to ensure consistency and professionalism.
Beyond serving consumers, Garco 10 is deeply committed to social responsibility as part of its sustainable development agenda. In a volatile market, the corporation maintains stable employment for thousands of employees and actively participates in social and charitable initiatives: From proactively adopting sustainable business and production standards to leading in philanthropic and social activities.
Designers at Garco 10 constantly update global fashion trends
Tech innovation - Human development
According to General Director Than Duc Viet, the core strength of Garco 10 lies in the “placing people at the heart and leveraging technology as a launchpad” approach. This is not just a slogan, but a strategy reflected in long-term well-prepared investments. In terms of human resource development, the corporation underlines professional training and enhancing professional skills, especially in design and production management. Employees are not only adept in their fields but also adaptable to new know-how, an essential factor in the digital age.
In addition, Garco 10 has placed a premium on investing in technological infrastructure early on. The firm established an ISO/IEC 17025:2017-certified laboratory, one of the first in Vietnam’s garment sector to receive international accreditation. This serves as a critical tool to control quality and meet stringent requirements from high-end markets. Smart manufacturing systems have also been widely deployed, including warehouse management software, real-time production line tracking systems, and tools to monitor performance. Factory-wide data is synchronized to support fast and effective decision-making.
Not only has Garco 10 applied technology in production, but it has also digitized its design process. The use of 2D design software and Fit 3D enables precise prototyping, fit verification, and shortened prototype approval cycles, particularly well-suited to the growing demand from international clients for streamlined and transparent workflows.
Building on these foundations, Garco 10 has developed a strategy focused on “Increasing productivity - Reducing working hours - Raising income - Cutting costs.” The corporation has gradually integrated artificial intelligence (AI) and prepared for comprehensive digital transformation, aiming toward a smart factory model.
Go green to go global
As global markets, especially in the EU and the U.S., tighten environmental standards, businesses must not only outperform production but also adopt sustainable production. Anticipating this trend, Garco 10 has actively launched comprehensive “greening” solutions.
The firm prioritizes environmentally friendly materials such as bamboo fiber, coffee fiber, wood fiber, and recycled fibers while upgrading production lines to save energy, reduce emissions, and move toward a “green factory - green product” model.
At the same time, Garco 10 works hard to obtain international environmental and quality certifications such as ISO 9000, ISO 14000, and specialized standards from the EU, prerequisites for leveraging free trade agreements like the Vietnam-EU Free Trade Agreement (EVFTA).
Green production is not just about a compliance requirement but an opportunity to elevate the brand and gain competitive advantages in premium markets. Today’s global customers not only choose beautiful products but also care about “responsible” ones, specifically the responsibility to environment and society.
With these foundations and efforts, Garco 10 has succeeded in the domestic market on the one hand and gradually asserted its strong prestige in demanding markets like the US, Japan, and the EU. Its core products like shirts, jackets, suits, and dresses are consistently praised for quality, design, and comfort.
Notably, Garco 10 is working to diversify its export portfolio to match the practical, dynamic fashion trends favored by Western youth. This is a long-term strategy to expand the market share in the US, one of its most important export destinations.
On the path to integration, Garco 10 clearly defines that half-hearted global integration is not an option. Vietnamese businesses must be strong in quality, standardized in process, and firm in mindset to truly go far.
Eighty years marks a long journey shaped by the dedication of generations of Garco 10 employees. But more than a milestone, it is a solid foundation for the corporation to reaffirm its place on the international fashion map. Garco 10 represents not only Vietnam’s textile and garment industry but also the inner strength of a Vietnamese business: The courage to change, the drive to integrate, and above all, the vision to dream big.
By Song Uyen, Vietnam Business Forum
Vietnamese
