Salesforce Launches Agentforce in Vietnamese, Ushering in a New Era of Agentic Enterprises

Salesforce, the global leader in AI CRM, announced the availability of Agentforce in Vietnamese, marking a significant step toward the agentic era in Vietnam. Businesses will now be able to leverage Agentforce Service and Employee Agent in Vietnamese to accelerate their digital transformation, deliver superior customer experiences, and enhance the efficiency of their business operations.

Vietnam’s government has set ambitious goals for rapid economic growth, aiming to become a high-income developed country by 2045. AI is central to realizing this economic vision, and is expected to contribute as much as US$79.3 billion, nearly 12% of Vietnam’s current GDP, by 2030. 

Transforming Vietnamese Businesses into Agentic Enterprises

With the support of Agentforce in Vietnamese, businesses can accelerate their transformation into Agentic Enterprises, a new model of work where AI elevates people rather than replacing them. In an Agentic Enterprise, every team operates with 24/7 intelligence: sales leads are never missed, service never sleeps, and every employee has an AI partner that helps them move faster and make smarter decisions. The result is a new era of productivity, customer connection, and growth.

Agentforce Service is a comprehensive platform for delivering customer service in any industry and on any channel. It represents the next generation of service, available 24/7, so that service "never sleeps." The platform helps reduce costs and close cases faster using AI agents, and provides proactive support based on real-time customer data, leading to increased customer satisfaction. Its uniqueness lies in it being one of the only platforms where human representatives and AI agents collaborate fully, from first contact to final resolution.

Employee Agent is an AI agent designed to serve as a personal digital assistant for employees, helping them perform routine and daily tasks more intelligently and efficiently. Its uniqueness is that it doesn't just provide information, but proactively takes actions to assist employees. The agent integrates directly into familiar work environments, like Slack or mobile devices, and acts as a true "teammate." It leverages organizational knowledge to help with a wide range of tasks – from managing meetings and updating opportunities, to assisting with employee onboarding, finding information on benefits, and preparing customer summaries before a meeting. This allows employees to focus on the most important tasks while saving time and increasing productivity.

“Salesforce is helping Vietnamese companies unlock a new model of work where AI agents and human employees work alongside one another to drive unprecedented productivity and growth,” said Quy Nguyen, Country Manager, Salesforce Vietnam. “With Agentforce now available in Vietnamese, we’re making it easier than ever for local Vietnamese businesses to deploy AI agents to accelerate their digital transformation, deliver superior customer experiences, and enhance operational efficiency. This further underscores Salesforce’s commitment to bringing localized, market-relevant solutions to Vietnam.”

Agentforce 360 Elevates Human Potential in the Age of AI

Agentforce Service & Employee Agent are part of Customer 360 Apps within Agentforce 360, the world’s first platform designed to connect humans and AI agents in one trusted system that redefines how work gets done in the age of AI. Unveiled at Dreamforce in October 2025, Agentforce 360 is built on the foundation of Salesforce as the world’s most trusted customer platform for 26 years. The very technology that has powered CRM, automation, and analytics now powers AI agents capable of turning every workflow into intelligence, every employee into a multiplier, and every customer interaction into a moment of impact. 

Agentforce 360, transforms Salesforce beyond CRM — where agents don’t just serve customers, but also empower employees, streamline operations, and collaborate with other agents.

The Platform Behind the Shift

Agentforce 360 uniquely brings together the four ingredients of an Agentic Enterprise:

• Agentforce 360 Platform: The foundation for enterprise-grade AI agents, now featuring a new conversational builder, hybrid reasoning for greater control and accuracy, and voice capabilities.
• Data 360: The trusted, unified data layer that gives every agent context. With innovations like Intelligent Context and Tableau Semantics, companies can turn unstructured data and analytics into rich context and understanding for AI.
• Customer 360 Apps: The business logic and institutional memory of every enterprise — capturing how it sells, serves, markets, and operates — now brought to life through AI agents that deeply understand every customer and process from the inside out.
• Slack: The conversational interface for humans and agents to work together, connecting knowledge, actions, and data in real time.

This uniquely integrated approach enables businesses to deploy agents that are grounded in governed, trusted data; work across teams and workflows; collaborate with humans and other agents directly in Slack; and leverage existing processes, business logic, and data infrastructure. And with its open ecosystem, partners extend Salesforce’s technology into every industry with tailored solutions and services.

Businesses like Fulbright University Vietnam are deploying Agentforce to transform student engagement, scale student services, and streamline operations. The university embedded Agentforce within its One Stop student services portal in just three weeks, providing its growing student base with a conversational AI assistant capable of responding to queries in natural language.

Source: Vietnam Business Forum