VISSAN Launches Many New Products for Lunar New Year

To prepare for the peak shopping season of the 2026 Lunar New Year, VISSAN Joint Stock Company (VISSAN) has officially announced its supply plan, with a total reserve budget of more than VND530 billion (US$21.2 million). In addition to securing the supply of essential foods, VISSAN has introduced a range of new convenient product lines and rolled out promotional and sampling programs to support consumers in welcoming a joyful and cost-effective Tet holiday.

VISSAN’s products comply with stringent quality standards

Ensuring supply and maintaining price stability

In anticipation of stronger consumer demand, VISSAN began implementing its production plan in mid-2025, increasing its budget by 8% compared with the same period. The company expects to supply nearly 850 tons of fresh food and more than 3,400 tons of processed food to the market. In addition, VISSAN consistently maintains extra reserves equivalent to 10-20% of total output to address potential market fluctuations before, during, and after Tet. All raw materials are tightly managed through the closed-loop Feed - Farm - Food chain and comply with VietGAP standards, ensuring a high level of food safety for consumers.

VISSAN increases production to boost reserves for the year-end shopping peak

 “Clean - Convenient - Nutritious” product lines

Keeping pace with modern consumption trends that prioritize speed and convenience while safeguarding health, VISSAN has continuously upgraded and introduced new products such as Hotdog Wow! Sausage, Bep Viet Pork Fat, Fried Pork Loaf, the premium Bavaria Sausage line inspired by German culinary traditions, and Tet gift combos designed to meet diverse customer needs. These products comply with stringent quality standards and help families reduce food preparation time during the busy holiday season.

Surge of promotions and sampling experiences

To enable consumers to access quality products at attractive prices, VISSAN has rolled out a series of promotional programs across its store network and supermarkets. These include special trial offers with direct discounts of up to 30% on Fried Pork Loaf and Bavaria Sausage at VISSAN stores in Ho Chi Minh City; buy-two-pay-one offers; direct giveaways of practical gifts; and 50% discounts on selected products, among other incentives.

In addition, in-store sampling activities for new products allow customers to experience product quality firsthand before making purchasing decisions.

“VISSAN always places serving the public at the forefront, especially during the traditional Tet holiday. With careful preparation of supply sources and a wide range of new products, we are committed to maintaining price stabilization and delivering delicious, clean, and nutritious Tet meals to every family,” a representative of VISSAN’s management said.

To support flexible shopping, alongside traditional channels, VISSAN has expanded supply through its website, Vissanmart.com, e-commerce platforms such as Sendo and ShopeeFood, and the hotline 1900 1960, meeting consumer shopping demand during the year-end peak period.

Through early and proactive supply preparation, VISSAN has reaffirmed its continued partnership with the market in ensuring the availability of essential food products, contributing to market stability and effectively serving consumer demand during the 2026 Lunar New Year.

By Van Luong, Vietnam Business Forum