Visa Cements Global K-pop Connection as Worldwide Tour Sponsor for “BTS WORLD TOUR ‘ARIRANG’”

Visa, a global leader in digital payments, is strengthening its chemistry with K-pop as the Worldwide Tour Sponsor for “BTS WORLD TOUR ‘ARIRANG’”. It marks the comeback of the decade for pop royalty BTS.

“BTS WORLD TOUR ‘ARIRANG’” is poised to be a worldwide phenomenon, featuring 85 shows in 34 regions. The reunion has had a powerful start, with 18.4 million tuning in online to “BTS THE COMEBACK LIVE｜ARIRANG” on 21 March in the heart of Seoul. Visa data also showed foreign travel to South Korea surged over 25% on the week of the concert compared to an average week, while travel spending climbed around 20% from an average week, showing that BTS is as much a magnet for music fans worldwide as they are a springboard for tourism wherever they go.

As Worldwide Tour Sponsor for “BTS WORLD TOUR ‘ARIRANG’”, Visa brings its trusted global network to a truly worldwide celebration, enabling a global audience to access the tour through seamless and secure payments. With “BTS WORLD TOUR ‘ARIRANG’” hitting 12 cities in Asia Pacific – Goyang, Busan, Tokyo, Kaohsiung, Bangkok, Kuala Lumpur, Singapore, Jakarta, Hong Kong, Manila, Sydney, and Melbourne – as well as Los Angeles, eligible Visa cardholders in participating markets, including Vietnam, may have opportunities to win complimentary tickets through issuer-led promotions and enjoy an upsized Visa presence at the concerts with special merchandise and booths.

Danielle Jin, Senior Vice President and Chief Marketing Officer, Asia Pacific at Visa said, “When it comes to music, few inspire the world as much as BTS. Every step in their journey is marked by passion, creativity, and a determination to make great music. It is their pursuit of excellence and connection that brought them to the pinnacle of pop, aligning perfectly with Visa’s belief that the small and deliberate choices we make every day define success. Visa is thrilled to bring seamless and secure payments to the “BTS WORLD TOUR ‘ARIRANG’”, enabling anyone to be part of the moment at the biggest music reunion in the world.”

“For Vietnamese K-pop fans, being able to experience concerts with their favorite artists is about passion, connection, and being part of something bigger than the music itself. Moments like “BTS WORLD TOUR ‘ARIRANG’” reflect the experiences music fans value most today. At Visa, we are proud to help Vietnamese cardholders be part of these defining moments, by providing seamless and secure payments that make it easier to travel, participate and fully enjoy the experiences that matter most,” said Dung Dang, Country Manager for Visa Vietnam and Laos.

Visa champions the moments that bring fans closer to the passions they love, from sports and music to fashion and entertainment. Guided by a fan-first approach to partnerships, Visa designs experiences that deepen connection and make participation seamless, secure and accessible for audiences around the world. Through high impact partnerships, Visa helps shape cultural moments while enabling effortless, cross-border commerce. Visa’s partnership with “BTS WORLD TOUR ‘ARIRANG’” builds on its affinity with music and K-pop such as MAMA AWARDS, the world’s no.1 K-pop awards, allowing it to create more meaningful experiences that bring fans closer to the artists they love.