9:52:44 AM | 5/26/2026
A retirement insurance solution that integrates protection and savings, helping companies enhance talent competitiveness while building a sustainable financial foundation for employees.
Building on its strong track record in delivering retirement solutions, Sun Life Vietnam today announced the launch of Sun Life Pension Insurance—a new retirement benefits solution designed to meet the growing demand from businesses for long-term, strategic employee value propositions. The offering empowers employees to proactively manage life risks throughout their careers while building sustainable financial resources for retirement.
Retirement Benefits – A New Differentiator in Talent Strategy
The launch of Sun Life Pension Insurance comes at a time when businesses are facing increasing pressure to attract and retain talent. As salary levels converge across organizations, long-term benefits are becoming a key differentiator, particularly for experienced and high-quality talent.
In this context, retirement benefits are shifting from a supplementary perk to a strategic pillar in human resource management. Beyond fostering trust, retirement programs help strengthen long-term employee engagement and enhance employer brand positioning.
According to the Society for Human Resource Management (SHRM), over 80% of employees consider health protection and retirement savings among the most important factors when choosing an employer. Similarly, the Aon Global Benefits Trends Study 2025 highlights that companies worldwide are accelerating the development of retirement programs as part of their long-term benefits strategies.
In Vietnam, Sun Life Asia’s “Reimagining Retirement” study reveals a significant gap between expectations and reality: while most Vietnamese aspire to a flexible and comfortable retirement, preparation remains limited. Specifically, 14% of respondents have never planned for retirement, while 26% only begin preparing within two years prior to leaving full-time employment.
This underscores a clear opportunity for forward-looking businesses: by adopting effective retirement and pension solutions, they can not only alleviate employees’ financial concerns but also secure a meaningful competitive edge in the race for talent.
Sun Life Pension Insurance – Delivering Value for Employers and Employees
Designed as a comprehensive financial solution combining protection and long-term savings, Sun Life Pension Insurance aims to deliver sustainable value for both employers and employees.
For employers, the solution enhances their ability to attract and retain talent while optimizing costs, as contributions may be treated as tax-deductible expenses under prevailing corporate income tax regulations. In addition, companies can flexibly design benefit programs aligned with their HR strategies and compensation frameworks.
For employees, the product provides financial security throughout their career journey. It offers protection against major risks such as death and total permanent disability, while enabling the accumulation of funds with a guaranteed minimum interest rate. Retirement benefits are paid periodically upon retirement, complemented by longevity bonuses and other supplementary benefits.
Moreover, employees have the flexibility to choose contribution levels, contribution periods, and payout options according to their financial needs. Contributions to voluntary retirement insurance are also eligible for personal income tax incentives in accordance with current regulations.
Reinforcing Leadership position in Pension Insurance
Beyond delivering solutions aligned with market needs, Sun Life Vietnam continues to reinforce its leading position in the pension insurance segment. Over the past five years, the company has maintained a market share exceeding 70% in this segment. In 2025, total assets under its voluntary retirement fund reached nearly VND 4.5 trillion, with over VND 160 billion in investment returns distributed to customers.
The pension fund is independently managed and accounted for in compliance with regulatory requirements, with assets segregated from other business operations to ensure maximum customer protection. With over a decade of implementation experience and strong long-term asset management capabilities, Sun Life Vietnam has effectively partnered with numerous businesses to build sustainable employee benefit programs.
Ms. Lay Hoon Tan, CEO of Sun Life Vietnam, shared: “We are witnessing a clear shift in how businesses approach employee benefits, with an increasing emphasis on long-term value. Retirement solutions not only provide employees with confidence in their financial future but also lay the foundation for sustained engagement and meaningful contributions to their organizations.
With Sun Life Pension Insurance, we aim to offer a solution that strengthens employers’ talent competitiveness while contributing to a more stable and sustainable workforce for the economy. This also reflects Sun Life’s long-term commitment to supporting our clients in Vietnam on their journey toward financial security and a brighter future.”
As a member of Sun Life Financial, a Canada-based international financial services organization with over 160 years of experience, Sun Life Vietnam is backed by a strong financial foundation and a disciplined long-term investment strategy. Sun Life Vietnam is also ranked among the top three life insurers in the Vietnamese market in terms of capital scale.
By Vietnam Business Forum
