Doai Phuong Brings Tourism and OCOP Products onto the Digital Platform

On the evening of August 6, leaders of the Doai Phuong Commune People’s Committee directly took part in a livestream session themed “The Natural Beauty and Cultural Space of Xu Doai” introducing local tourism destinations, OCOP products and development potential on digital platforms. The activity was held in response to Hanoi’s 100-day peak campaign to implement key tasks in digital transformation.

For the first time, commune leaders appeared directly on a livestream to promote the image of their homeland, replacing traditional promotional methods. Previously, the Commune People’s Committee had developed a script and coordinated with specialized departments, businesses and OCOP producers to ensure a professional program, enhance interaction and broaden its reach.

The livestream attracted more than 600 viewers.

The livestream introduced a number of distinctive destinations, including Lang Mit Eco-tourism Site, Mang Son Temple and Khai Nguyen Pagoda; while also promoting OCOP products, signature agricultural products and the distinctive cultural values of the Xứ Đoài region. The program also created a direct connection between authorities, businesses and producers and consumers, contributing to the development of the digital economy and digital society and the establishment of the iHanoi digital village model.

Bui Huu Nam, Vice Chairman of the Doai Phuong Commune People’s Committee, said that the direct participation of commune leaders in the livestream demonstrated their determination to innovate local promotional and marketing methods in the digital age. The commune expects the program to spread the image of Doai Phuong while expanding markets for OCOP products, agricultural products and tourism services.

According to Nguyen Van Tien, Deputy Head of Cổ Đông Village, who hosted the livestream and is also a native of Doai Phuong, promotion on digital platforms helps bring the image of the homeland closer to tourists, contributing to the introduction of local landscapes, culture and traditional values.

Lang Mit Eco-tourism Site

Businesses and OCOP producers also highly appreciated the effectiveness of the new promotional method. Tran Van Hieu, manager of Lang Mit Eco-tourism Site, said that during the broadcast alone, the site received two registrations for experiences, raising expectations for an effective channel to reach customers through digital platforms.

The livestream is expected to provide a foundation for Doai Phuong to continue applying digital technology in tourism promotion, trade promotion and local brand building, bringing the cultural and historical values and distinctive products of Xu Doai to a large number of residents and visitors.

Source: Vietnam Business Forum