6:54:58 PM | 9/19/2026
September 19, 2026 an ASEAN leading conglomerate, today announced the grand opening of SCG Home Vietnam’s first retail destination in Hanoi. Spanning 5,500 square meters in the Long Bien area, this flagship destination introduces a modern One-Stop Experience model designed to elevate the home improvement journey for Vietnamese families.
The ribbon-cutting ceremony marks the grand opening of SCG Home Vietnam in the Long Bien area, Hanoi, on September 19, 2026.
The launch reflects SCG’s long-term commitment to Vietnam, one of ASEAN’s most dynamic markets. By deeply understanding local consumers, SCG Home brings integrated home solutions that meet the growing demand for a high-quality living environment.
H.E. Mrs. Urawadee Sriphiromya - Ambassador Extraordinary and Plenipotentiary of the Kingdom of Thailand to Viet Nam delivered the opening remarks at the event.
Leveraging Over 100 Years of Industrial Leadership
Leveraging SCG's more than 100 years of expertise in building materials and construction solutions, SCG brings a distinct competitive advantage to Vietnam’s retail ecosystem with smart, innovative, smart home solutions. Beyond traditional product retail, SCG Home Vietnam aims to provide customers not only with a diverse range of products, but also professional advice and complete home solutions.
Mr. Tananan Decha-Umphai, Director of SCG Home Vietnam, shared: “Finishing a home is a journey involving numerous choices. We want to bring that journey into a convenient space where customers can enjoy a seamless and inspiring shopping experience with their families, selecting fixtures and materials for their homes. Our goal is to provide a centralized, comfortable, and inspiring shopping environment for Vietnamese consumers.”
Mr. Wiroat Rattanachaisit, CEO of the Cement and Building Materials Business at SCG, shares insights on a significant milestone for SCG in Vietnam.
Elevating the home improvement journey with an integrated one-stop experience
SCG Home Vietnam gathers trusted local and international brands across tiles, sanitary ware, furniture, and home solutions. The exhibition space is organized by functional zones, including mock-up houses and realistic bathroom showrooms, allowing customers to see, touch, and feel how products will look in real life before making a decision.
Accompanying customers throughout their shopping journey is a team of consultants who listen to their overall needs and budget, helping to connect choices across different product groups. Attention to the specific needs of Vietnamese families is also reflected in small details, such as the inclusion of safety accessories for the elderly in the bathroom.
A 5,500-square-meter, three-story showroom for home finishing materials, bringing together over 60 Vietnamese and international brands under a "one-stop destination" model.
Visitors view and experience the products firsthand at the sanitary ware display area.
Advancing ESG Purpose and Regional Growth
This experiential space clearly reflects SCG's ESG purpose by introducing products and solutions that support energy efficiency, safety, and improved living environments. Furthermore, the opening of SCG Home Vietnam marks another step in SCG’s strategy to expand consumer-facing solutions in Vietnam, responding to the country’s growing demand for home improvement and quality living solutions. This strategic move not only accelerates SCG's Vietnam growth strategy to capture new market opportunities but also highlights a significant business transformation aimed at elevating the living standards of Vietnamese people.
This is SCG Home’s first retail chain in Vietnam and its second international chain. SCG Home builds upon the solid legacy of SCG - a group that has maintained its leadership in the building materials sector in BrandAge’s Thailand's Most Admired Company rankings for 2025 - 2026, holding the top spot for 18 consecutive years.
By Van Luong, Vietnam Business Forum
