Reporter Huyen Trinh of Vietnam Business Forum interviewed Mr. Nguyen Hung Vuong, director of MyDuc Ceramics JSC (MDC) about how Vietnamese ceramics can compete with imported products from Italy and Spain.
Can you briefly introduce your company’s operations?
MYDUC CERAMICS JOINT VENTURE COMPANY (MDC) received the establishment licence from the Ministry of Planning and Investment on June 15, 1996 with an investment capital of US$37 million. The annual production capacity of MDC reaches 3.2 million square metres. All MDC ceramics are made under the most modern technology from Italy’s Valverde Group and are shaped by SAMI production lines. MDC has brought the state-of-the-art ceramic production technology from Europe into Vietnam to manufacture European ceramics for the Vietnamese market and the international market.
As a strong ceramic tile enterprise, what are the roles of MDC on the market and which kinds of products are MDC selling in the country?
In Vietnam, MDC has carried out all commitments to the Vietnamese Government. The company is making European standard ceramic tiles, replacing certain places of Spanish and Italian tiles in the country. This helps Vietnam save foreign currencies on importing ceramic tiles and gain foreign currencies from exporting its products.
The ceramic “Euro Tile” is a favourite of domestic customers.
Diversified ceramic tiles are competing fiercely in the country now. So, what are competitive advantages of MDC in this battle?
The competitive advantages of MDC are premium product quality and best customer care services. MDC uses Virtus Concept Cad software to demonstrate 3-D house designs with ceramic interiors for its customers in order to help them choose the best tiles for their house. The company has a modern design centre staffed with senior designers to create unique products for specific customers.
What do you think about Vietnam’s upcoming entry to the WTO? What preparations is MDC making to grasp the best opportunities before the big change?
As Vietnam comes nearer to WTO entry, MDC has diversified its products and introduced third-firing ceramic tiles. These enamel-durable tiles with relief printing patterns are used for interior decorations and logo decorations. In addition, the company has improved its quality service and has cut prices to sharpen its competitive edge.
Can you give your comments about the company’s development history towards becoming a strong trademark?
MDC has a sound production and trading strategy in the best investment environment – ASEAN and Vietnam. MDC has gradually grasped market shares and developed its global trademark.
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