"Why Not?" with Viettel's Business Philosophy

The first series of the “Why Not” Programme is set to be aired in early April 2006. The programme comprises of various sections, such as a talk show, reality show, performance and quiz. The content of the programme is unusual stories of normal people, aiming to discover breakthrough thoughts and actions to change their lives and make their lives better. On this occasion, a reporter of Vietnam Business Forum Magazine conducted an interview with Mr. Tong Viet Trung, general director of the Vietnam Military Telecom Corp. (Viettel), the sole sponsor for this the programme.

 

Simply because the programme’s content is in line with the Viettel’s business philosophy and culture. We always appreciate novel creations, thoughts and unprecedented awareness. Our motto is “New thoughts about old stories”, which means “we should never be satisfied with what we have but should always pursue new things. We always respect and create favourable conditions for our staff to express their thoughts and do brave works to improve the business of our company as well as bring more benefits to the community.

 

For example, the Viettel Mobile’s slogan “Speak the way you want” also shows our objectives and actions. Every person has the right to raise his/her voice and speak in their own way.

 

Under the currently fierce competition situation, the question “Why Not” is always on our minds. We accept to take bold and pioneering steps in spite of knowing that difficulties are waiting ahead. But as we find that our actions are logical and beneficiary to the community and society, we will try our best to do so. Particularly, as we develop Viettel Mobile, we are building sufficient infrastructure before launching the service in order to ensure good connections for subscribers in all 64 provinces and cities as the network was opened for services. As for call tariffs, we were very brave to apply six-second block tariffs. In fact, this was not a very creative action, but the difference was that it would only benefit subscribers, ‘WHY NOT?’ We thought that this was a completely correct strategy because subscribers need to pay for what they have used. After more than a year of operation, Viettel Mobile has over two million subscribers and is expected to have a total of four million subscribers by the end of 2006.

In communication and advertisement fields, we are also different from other companies. We have clear-cut objectives and we want to make our own impressions. We focus on big social programmes. Last year, we carried out the “One-time Pains and Gains” and this year, we will organize and support humanity programmes and campaigns for young people with a hope of raising responsibilities, especially of young people, toward the community. In particular, the long-term Fund “Viettel-the Golden Vietnam Heart” mobilized money for social and charity works from selling easy-to-read and meaningful mobile phone numbers.

 

The successes of Viettel will be contributed to considerably by the participation of special characters and we will take part in several suitable programmes.