Vietnam Brand Network Launched

The Vietnam Brand Network (www.nhanhieuviet.com.vn) was opened in Hanoi on June 15, 2006 in an attempt to accelerate brand building and development activities of Vietnamese organisations and enterprises in accordance with the direction of the State Focal Programme on National Trademark Construction.

The Vietnam Brand Network is organised by the Vietnam Intellectual Property Association and is operated under the participation and patronage of the National Office of Intellectual Property and the Vietnam Intellectual Property Institute. This will be a tool to improve the public understanding of intellectual property, increase the awareness of organisations and enterprises in building and developing trademarks and enhance competitiveness.

 

Through the Vietnam Brand Network, prestigious and renowned brands will be honoured, broadcast widely and protected in the process of the international economic integration. The network’s website is a place for State managers, consultants and business administrators to exchange legal issues, national policies, practical lessons, experience, ideas, designs, construction and development of brand-named products.