After 10 years of development, Dutch Lady Vietnam has established a firm foundation in Vietnam with high quality products and meaningful community activities.
Starting from a correct policy of sharing the weal and woe with Vietnamese people, Dutch Lady Vietnam have introduced healthy and tasty products to Vietnamese customers, In coordination with Vietnam Nutrition Association, the company continues to improve the quality and each product is associated with a clear message for the good of consumers such as Co gai Ha lan (Dutch Lady), Calcimex, Yomost, and Hoan Hao (Perfect). Recently, the company has introduced a new product for the children Friso Boostimune 1,2,3, a milk with resistance against illness and protecting the children in their daily activities. The company has also applied new technology and in 2005 started a modern bottling production line to ensure complete food safety of the products.
To increase outlets, the company has developed a marketing strategy and distribution network with such slogans as “for better health” and promotion programmes with bonuses. The products have been distributed nation-wide in supermarkets and retail shops, in urban and rural areas.
Dutch Lady Vietnam has been closely associated with Vietnamese people not only in the consumption but also the production. The company has signed long-term contracts on milk supply with 2,500 households in Binh Duong and supplied them with equipment and methods to ensure milk quality and higher income.
The company has also participated actively in community activities, encouraging the consumption of dairy products and improving the health of the people. The company has provided over 4,500 scholarships to poor and talented students and built three schools ( Nguyen Thi Minh Khai in Ha Nam, Pho Thuan in Quang Ngai and Vo Thi Sau in Binh Phuoc), sponsored nutrition awards Vinutas – Dutch Lady in 2002 and contributed financial support to nutrition research programme in Vietnam. The company has organized seminars and launched several programmes in the interests of Vietnamese children such as “nutrition for new born children”, Children Day (June 1) with Guiness record painting by the children, and the Calcimex 2005 march.
Due to its success, Dutch Lady Vietnam has been awarded Labour Order Third Class by Vietnamese government, Top Ten of best known brands by VCCI.
Mr. Rien De Groot, Director General of Dutch Lady Vietnam said: “Our 10-year development is an important milestone but only the beginning, Dutch Lady Vietnam will continue the mission to contribute to the welfare of the Vietnamese people, we march forward together”.
Ngoc Trang
Vietnamese
