Hanoi Trade Corporation (Hapro) has been a leading exporter in Vietnam in the past few years. In 2006, Hapro was awarded a prize for the best-performing exporter by the Ministry of Trade. In the first 10 months of 2006, Hapro gained a total export turnover of over US$220 million, fulfilling 81 per cent of the target set for the year. Hapro’s key exports are handicrafts, processed foodstuff and farm produce. To date, Hapro has exported its commodities to more than 80 countries and territories in the world, including major markets of Japan, the US and the EU.
“Today’s successes have resulted from our meticulous studies on consumption habits in specific importing markets,” Vu Thanh Son, Deputy Director of Hapro said. As per the Japanese and South Korean markets, Hapro will export handicrafts, processed foodstuff and apparels. As to the Southeast Asian markets, the corporation will send unprocessed or processed farm produce (rice and pepper) and medicinal materials. As regards the Middle East and Egypt, the corporation will export tea, farm produces and spices to. In addition, Hapro will continue consolidating, expanding and raising export revenues in traditional markets like Japan, the EU and Egypt while seeking new and potential markets like China and the US.
“APEC 2006 held in Vietnam is a chance for Hapro to approach investors, expand business cooperation and promote on-site trade promotion activities,” Son added. As regards the US market, Hapro plans to sell raw agricultural products, preliminarily processed farm products, foodstuff, apparel, furniture and handicrafts.
China has a large area, a dense population and rapid economic growth; thus, the demand is very high. Hapro plans to export raw and processed farm products, foodstuff and production materials to China while importing agricultural materials, machinery, equipment, consumer products and apparels from this market.
Together with the export strategy for potential markets, Hapro has kicked off a campaign to open a series of supermarkets (Hapro Mart) to occupy the domestic retail markets and compete with world-leading retailers in Vietnam like Big C and Metro. Hapro has also developed an electronic corporate model e-Hapro to more deeply join the world economy in the integration process.
Le Anh
Vietnamese
