Sonadezi Corporation: Collective Strength Makes Success

For its business success, Sonadezi Corporation has been awarded the noble “Labour Hero Collective” title from the Party and the State. Vietnam Business Forum talked with the Chairman of Sonadezi Corporation Ms Chu Thi Thu, who has also won the “Golden Rose Award”, a recognition for successful businesswomen.

 

Sonadezi Corporation, set up in 1990, has finished building six out of 17 industrial zones in the province. Those industrial zones have accommodated tenants from various nations and territories like the United States, South Korea, Japan and Taiwan. The first period was very hard because of insufficient regulations, policies and plans for industrial zone development. Everything was based on the Foreign Investment Law, so we had to do many things to serve investors. Generally, the success of Sonadezi Corporation is a result of the following factors:

 

When investors come to industrial zones to invest and develop business and must complete many related works like investment licence application, factory construction, employee recruitment, accommodation, water supply, electricity supply and others. If they did these things independently, they would lose a lot of time and it would affect their business. Instead, we do all those things for them. This is the “one-door” policy the Government has applied in many industrial zones nationwide. In other words, we serve our customers in a “many in one” manner. We have effective strategies to draw investment capital from world-leading firms, which will then bring their satellite companies to the locality.

 

In addition, from experience learned from a German garment and textile company director, we know we must create favourable conditions for investors to promote and develop their businesses, and their profits put us in a good position. When our partners trust our ability, lending and support is not in question. Therefore, from initial equity of only VND112 million (US$7,000), Sonadezi Corporation has achieved strong and sustainable growth.

 

Especially, we always ensure transparency and promote democracy to encourage all people. This is the key to success.

 

Vietnam more deeply integrating into the world economy and cooperation with foreign partners is now a concern for many domestic companies. Cooperation is a good opportunity for domestic companies to gain experience and acquire modern technologies. Besides, cooperation means expanding mutual relationships, promoting trade exchange and mutual benefits. The cooperation between Sonadezi and Thai partners to build Amata Industrial Zone is very successful.

 

Sonadezi Corporation has established a college aiming to supply human resources for companies. Sonadezi considers the human factor the key to company development. I expect Vietnam will have a quality workforce to serve its development, following its penetration into the world economy.