Despite facing negative impacts by the global economic slow down, Hoang Long Group Joint Stock Company in the southern province of Long An has maintained high growth rate and mapped out its correct development strategy on the way to the world economic integration.
Building trademark by internal strength and corporate culture
Hoang Long Group Joint Stock Company was formerly known as Hoang Long Import-Export, Trading and Construction Co., Ltd which was set up in October, 1999 with 30 staff. The company specialised in domestic cigarette and tobacco material business. In 2007, in the trend of the global economic integration, the company decided to equitise and change its name into Hoang Long Long An Group Joint Stock Company. This was a landmark to raise the company to a new height, affirming its trademark inside and outside the country. In April 2008, the company changed its name into Hoang Long Group Joint Stock Company (HLC). To meet the company’s business and operation demand, Hoang Long raised its registered capital to VND287 billion from VND115 billion. In the first seven months of this year, the company obtained a revenue of VND489.92 billion, up 20 per cent on-year. In the same period, it made a net profit of VND32.42 billion, up over 275 per cent over a year earlier.
From the initial capital of VND1 billion, during a ten-year development period, HLC has become a leading firm in Long An province with a registered capital of over VND287 billion and equity worth thousands of billions of VND. Hoang Long has generated jobs for over 1,500 direct labourers and roughly 4,000 indirect workers with an average income of VND4.2 million per month. With the ambition to reach the pinnacle of successes, Hong Long has worked out its own development strategy to become a strong economic group with the main operation scales of construction, industrial infrastructure services, real estate mine ores and tourism services. The firm has also expanded its operation in the areas of fresh and frozen aquatic processing, the business of pure water, wine, beer and gas fizzy drinks and fruit juice.
Apart from the above fields, Hoang Long has paid attention to construction sector. Currently, the two main areas which bring the company big revenue is construction and land ownership transfer. It has focused on developing big projects in Long An province, including Hoang Long Industrial Park 1 worth a total investment of VND510 billion and Hoang Long Industrial Park 2. The land ownership transfer in resettlement areas and industrial parks has brought big revenue for the firm.
At present, Hoang Long has carried out a range of construction projects from Ho Chi Minh City to the Mekong Delta region, comprising Kim Long 2 resettlement area covering 24 hectares, An Thanh villa and garden house area of 21 hectares, Hoang Long - Long Cang industrial park of 65 hectares, Hoang Long 1 industrial park (262 hectares) and Hoang Long 2 (38 hectares). These projects have contributed to affirming the firm’s strength in the global integration process.
With great efforts from the managing board and staffs, Hoang Long has tried its best to become a model company and build its own corporate culture. It is the province’s first business which has the party cell, youth union, trade union and volleyball teams gaining a series of medals over the past three years. Hoang Long also actively participated in charitable activities. In September 2009, the company started construction on An Thanh - Tan Buu road at An Thanh commune, Tan Buu district, Long An province. The 5-km road has a total investment of VND10 billion. It has funded VND150 million for the Long An Fund for Agent Orange Victims.
For its contributions to the national economic development, it has repeatedly received certificates of merit from the Government since 2007. This is a momentum for the company to make more efforts.
Potential projects for investors
During a 10-year development period of ups and downs, the company’s leaders and staffs have been trying for more achievements as well as contributions to the national economic development. With the Government’s policy for export supply and attracting foreign investment, Hoang Long not only hopes to boost its development, consolidate its position in the market and but also make bigger contributions to rural urbanisation and create a new face for the country’s economy. With the current growth, the group’s managing board has showed their determination to reach the local government’s set goals to serve the national industrialisation, modernisation and world economic integration.
The company’s Deputy General Director Chau Minh Dat said "Hoang Long is among multi-sector groups and we have specific projects in each sector, which promises potential for both domestic and foreign investors who plan to invest in Vietnam. Among those, Japanese firms are always considered as our top partner, particularly in the fields of infrastructure, supporting industries and hi-tech agricultural product processing.
Hoang Long’s industrial parks not only boast favourable geographical conditions in the South Western region, Ho Chi Minh City and its neighbouring areas, but also are home to supporting services and infrastructure to meet investors’ demand. “We are calling on investors to develop industrial parks, consisting of a 38-ha park in Long An suitable for supporting industries and a 262-hectare park. We hope to join hands with more foreign partners, especially those from Japan, to develop these parks into the most modern an biggest one in Vietnam”, Dat noted.
Japan has big demand for seafood products which are local people’s taste. With the plan to produce and export aquatic products, Hoang Long hopes that Japan will become its key market in the near future.
Anh Dao