With its sound business policies, Cadivi is able to stand firmly in any context of economic development. Each year, Cadivi sells more than 30,000 tonnes of products and earns more than US$7 million from exports. With its endless efforts for the continued development, Cadivi has been honourably awarded the International Asia Pacific Quality Award 2009. A reporter of Vietnam Business Forum had an exclusive talk with Mr Nguyen Loc, Deputy General Director of Cadivi, on the company’s activities and plans for the coming time.
While most electric cable and wire producers are encountering numerous difficulties on global economic crisis, Cadivi’s revenues are still very impressive. Would you mind telling the reasons?
In late 2008, amid financial crisis, material prices were widely volatile while the demand for products in Vietnam in particular and the world in general shrank. But, from the second quarter of 2009, the stimulus package launched by the Government has given a facelift to material markets. As a result, the company still achieved the revenue target.
To go out of the crisis troubles, we have introduced suitable business strategies and policies to the reality. Particularly, the company maximised economy if production and expense activities, applied technological solutions to boost productivity and sharpen competitive edge, sorted out input materials. To keep the market amid shrinking demand, the company accelerated marketing activities and adopted sound pricing policies to expand market shares and ensure employment for its staff.
How are your company’s technological and equipment renovations?
Understanding that high quality is the foundation for existence and development, Cadivi therefore always renovates its technologies and equipment to boost productivity and stabilise product quality. Modern technologies enable Cadivi to manufacture sophisticated products which are alternatives to imported products and meet international standards like JIS, IEC, ASTM and UL. Our objectives are to supply diversified and synchronous products to customers. Besides, the superiorities of Cadivi’s electric cables and wires are “good conduct electricity, safety in insulation and saving electricity”. We introduce many products each year and we have so far had more than 2,000 products.
Could you provide some information about Cadivi’s business plans in the coming time?
In addition to business-stabilising policies, we have adopted new policies to develop human resources, applied attractive incentive policies to encourage its employees to increase productivity and creativity, conducted researches to renovate technology and create new products to meet diversified demand from customers.
In export, Cadivi has successfully kept its traditional exporting markets like the United States, Cambodia and Laos. It also focuses on penetrating new markets and registered the trademark for Cadivi products in the US, Thailand, Cambodia and the EU in line with the Maastrist Convention. Cadivi will strive to become a leading producer of electric cables and wires in the Southeast Asia region.
Reported by Phan Thanh