TH True Milk Makes Market Debut

Recently, TH Milk Joint Stock Company officially introduced its maiden product, “TH True Milk”, to the market with the motto of “Natural essence is entirely kept in every drop of milk.”

 

This was an important event of the Vietnamese dairy industry because the new product was the first result of the US$1.2 billion cow culturing and milk processing project - the largest of its kind in Southeast Asia.

Delivering a speech at the introductory ceremony, Deputy Prime Minister Truong Vinh Trong said the Government expects Vinamilk, TH True Milk and other milk producers to combine forces to build the trademark of Vietnamese milk.

 

Ms Thai Huong, General Director of Bac A Bank – financial investment consultant for the project – said TH Milk Joint Stock Company is raising up to 10,000 milk cows and the herd is expected to reach 137,000 heads by 2017. The project hopes to process 500 million litres of milk a year, meeting a half of the country’s demand by that time. This is the first brick in the foundation for a world-class clean milk brand in Vietnam.